Partnerize blog.

Showing posts for: Data

Craig Edgson

Jul 21, 2022

Affiliate and Partnership Tracking Transcends Digital Boundaries

Affiliate and partnership marketing are no longer relegated to just digital. Learn more about code-based tracking on our blog!

Craig Edgson

Aug 25, 2021

Let Data Guide Your Decisioning: Actionable Insights Made Possible by…

For marketers, gaining transparency into partner performance is essential to strategic optimization. To provide you the visibility necessary to optimize partnerships, Partnerize is committed to continuously delivering reporting enhancements that makes real-time actionable insights easily accessible--transparency and optimization ...

Sarah Kelly

Mar 29, 2021

It’s Time to Audit Your Approach to Partnership Data

By the end of 2021, it’s expected that we’ll have created, captured, copied and consumed more than 74 zettabytes of data. For perspective, back in only 2018, that number was less than half of that. For today’s marketer, ...

Audit
Data

Sarah Kelly

Feb 24, 2021

Presenting The APAC Partnership Growth Index™!

Discover key APAC insights from our Partnership Growth Index™: APAC Edition today.

Partnerize

Feb 23, 2021

With Focus Trained on Marketers’ Needs, Partnerize Introduces Exclusive…

Partnerize is pleased to announce findings from its newly created Partnership Growth Index™.

Mike Halloran

Nov 12, 2020

New! Enhanced Partner Profiles

Partnerize releases enhanced Partner Profiles for superior partner management and data insights.

Callum Ridley

Nov 09, 2020

Tips for partners: Success this festive season

With the rise of eCommerce in 2020, here are a few tips to think to generate even more success from your partner programs this festive season.

Miriam Tremelling

May 07, 2020

Partnership Sales Increasing in Many Categories in the Second Half of April

Every two weeks, we report on the click and conversion activity we see across our platform, in order to provide the market with some insight into key trends in the partnerships industry.

Jim Nichols

Sep 05, 2019

Partnerize Grows EMEA Retail Revenue 50%

Partnerize has grown its Retail sector revenue by 50% in EMEA over the past year. 21 new retail campaign wins contributed to this massive growth.

Sarah Kelly

Sep 04, 2019

Partnership and Affiliate Benchmarks: Partnerize Launches Retail Benchmarker

Partnerize has launched new Retail Partnership Benchmarking Tool, which enables partner and affiliate marketers to benchmark their own partner and affiliate program metrics against crowdsourced industry averages.

Miriam Tremelling

Aug 12, 2019

Announcing Our Enhanced Integration With Skimlinks To Deliver Additional…

We've announced the first in a series of enhancements to our integration with Skimlinks, which dramatically enhances the traffic and conversion data...

Partnerize

Jun 06, 2019

New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And…

Partnerize CMO Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions...

Richard Mcilvenna

Feb 21, 2019

AP-Why? The Benefits of API Tracking in the Partner Channel

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies ...

Miriam Tremelling

Sep 06, 2018

Millennial Parent Shopping Habits Align Well With Partner Marketing

The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the ...

Data
Retail

Jim Nichols

Jul 25, 2018

NEW BYLINE ON LEVERAGING PARTNERSHIPS IN CHINA

Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China. Here's a excerpt to whet your appetite.

Jim Nichols

Jul 17, 2018

New Byline on Using Partnerships to Drive Subscription Sales

Martech Advisor just published the first byline from our company entitled Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter. This article by Partnerize VP of Operations Charlie Calabrese explains four ways that ...

Jim Nichols

Jul 17, 2018

Partner & Affiliate Marketing Research: The State and Future of…

In this, the final blog post in our partner and affiliate marketing research series, we will summarize the number of partnerships brands make, and their key priorities to drive growth partnerships. We’ll also examine the language and ...

Jim Nichols

Jul 13, 2018

Partner & Affiliate Marketing Research: The State and Future of…

The State and Future of Partnerships study solicited the opinions of 1,200 senior marketers and leading brands. It was developed to give the partnerships industry a better sense of marketer attitudes toward the channel and its role in company ...

Jim Nichols

Jul 10, 2018

In Today's Partner Marketing, the Name of the Game is Real-Time Data for…

Stephanie Colley's byline on the ascendance of real-time data for best partner marketing programs. The piece explains how important timely insight is for the affiliate segment of partnership as well as in the other key sectors of partnership, ...

Jim Nichols

Jul 10, 2018

New Byline Advocates for a Switch from Pixel Tracking

We recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, over time actions by the leading browsers are slowly impeding pixel tracking.

Jim Nichols

May 02, 2018

Our New Integration with Telecoms Solutions Leader Delacon

Delacon and Performance Horizon today announced the completion of their integration that enables brands using affiliate or partner marketing programs to more accurately identify the best performing partners.

Jim Nichols

Mar 14, 2018

New Byline: How Rich Real-Time Data is Accelerating Partner Marketing

Today’s leading merchants are taking a more comprehensive approach to collecting and using data — to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix.

Data

Jim Nichols

Feb 12, 2018

Byline: How CLV Analysis is Transforming Partner Marketing

With more and more granular data, brands can be smarter about partner marketing and where they invest their resources. Using CLV analysis as a means of understanding and rewarding user quality can be an important part of that ...

Data

Jim Nichols

Feb 02, 2018

Byline: Learn the Secrets to Keep Partners Driving Growth for Your Programs

Most retail marketers have a strong understanding of the critical role that affiliate marketing plays in their mix. Here are five key strategies to help keep your partners happy and focused on building your mutual bottom lines.

Jim Nichols

Jan 17, 2018

Byline: Can Partner Marketing Protect Your Brand From Media Consolidation?

If you are concerned about the potential impact of media consolidation on your marketing efficiency, it may make sense to look at partner marketing as a hedge. While partner marketing is not a panacea, it does enable many ...

Data

Jim Nichols

Jan 12, 2018

Our Martech Series Byline Explains How Data Will Transform Partnerships in…

Some people erroneously assume that partnership and affiliate is a fairly constant world, but this segment of digital is changing rapidly, in powerful and profound ways. Here are four data trends that will have a great impact on ...

Jim Nichols

Dec 22, 2017

Check Out Our Forbes Byline on Pixel Tracking

Make no mistake, your pixel tracking is becoming less effective over time. And that decline could accelerate in the months ahead. Why not book a meeting with your tech implementation team to discuss tracking options and alternatives with ...

Jim Nichols

Nov 30, 2017

Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Our CTO Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data. Read his byline at Martech Today.

Simon Fung

Nov 02, 2017

All About Safari 11 Intelligent Tracking Prevention and Performance Horizon

ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11.The idea behind ITP is to limit the ability to track users across domains.

Partnerize

Oct 31, 2017

Our Transformational Partnerships NYC Event

Strategic Alliances Director Michael McNerney does a round-up of our Transformational Partnerships NYC Event and key discussion points.

Partnerize

Oct 18, 2017

How Granular Analytics By Placement Type Helps Make Both Advertisers and…

Find out how granular analytics by placement type helps make both advertisers and publishers more successful

Partnerize

Aug 09, 2017

Three Ways Travel Brands Can Better Utilise Marketing Partners

George Gray looks at three ways travel brands can better utilise marketing partners to drive customer acquisition and own the customer once again.

Angus Sladden

Jul 18, 2017

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Angus Sladden discusses the 3 questions marketers need to ask to see the true value in data and ultimately improve marketing decisions.

Sarah Kelly

Jun 12, 2017

The Travel Evolution: 3 Ways Brands Can Adapt To The New Customer Journey

The way we consume travel has changed. Discover 3 ways your travel brand can adapt to the new customer journey to drive customer acquisition with partnerships.

Data
Travel

Partnerize

May 09, 2017

New Book - First Real Look at Affiliate Marketing

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships!

Stefanie Colley

Apr 28, 2017

Transformational Partnerships: The Next Step in Partner Marketing

The latest blog from Stefanie Colley looking at Transformational Partnerships and the next step from affiliate marketing to partner marketing.

Partnerize

Apr 07, 2017

Partner Marketing 101: Differentiation Through Data

If everyone relies on the same data set, how can you achieve differentiation and an edge over your competitors?

Partnerize

Mar 24, 2017

How Pandora Drove Growth With Innovative Partnerships

How did Pandora carve—and cement—a space for itself in a new market? By forging innovative partnerships that drove growth for the brand.

Partnerize

Jan 30, 2017

Performance Marketing Review: Marketing Data, Metrics, and KPIs

We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing.

Partnerize

Jan 20, 2017

#ASW17: How to Develop Standardized Partnerships at Scale

At ASW, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of expanding performance-based partnerships globally.

12

© 2023 Performance Horizon Group Limited. All rights reserved.
Partnerize is the trading name of Performance Horizon Group Limited – Registered in England & Wales 07188234
Level 8 West One, Forth Banks, Newcastle Upon Tyne, NE1 3PA. United Kingdom.