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Tag: affiliate marketing research

Kate Ellis

Oct 23, 2024

[REPORT] State of the Nation 2024: Affiliate and Partner Marketing

Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. ...

Maura Smith

Jul 25, 2024

[Report] Affiliate Content Ranks as One of the Least Intrusive Types of…

One standout insight is the perception of affiliate marketing as one of the least intrusive forms of advertising. Less than one-fifth of consumers rated any kind of affiliate marketing as "...

Chrissy Kammerer

Jan 19, 2024

[REPORT] Affiliate Marketing: More Than a Conversion-Driving Channel

For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites ...

Leeanne Boulton

Dec 19, 2023

New Research: Is Legacy Network Technology Holding Back Affiliate Marketing…

A new report shows marketers trust partnership and affiliate marketing to drive business growth, yet feel constrained by legacy network technology. Meanwhile, companies are continuing to commit the lion’s ...

Leeanne Boulton

Jun 26, 2023

[Whitepaper] Putting the Strategy Into Affiliate and Partnership Marketing

Download the whitepaper, produced by London Research in association with partnership management solution Partnerize, that explores how marketers are overcoming the challenges that have prevented affiliate and partnership marketing from ...

Maura Smith

Aug 02, 2022

[Survey] U.S. Affiliate Marketing Spending Reached $9.1B in 2021: But…

For the period covered by the PMA study, the Partnerize platform consistently observed content partners contributing above a 45% total commission share—the highest of all partner categories. In May 2022 alone, ...