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Tag: Partnership Growth

Heather Zuleba

Mar 25, 2025

Untangling Affiliate Measurement: Why It’s Different & How to…

Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...

Andy Crossen

Mar 19, 2025

The Misconceptions Holding Back Incrementality: A Call for a Rethink in…

As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...