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Latest blog posts

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Matt Gilbert
Sep 22, 2026
We’ve Seen This Movie Before. The AI Citation Is the New Facebook Like.

The Facebook Like didn't disappear because marketers stopped caring about audiences. The market simply matured. The questions became harder. Engagement mattered more than audience size. Conversion mattered more than engagement. ...

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Katie Spurkeland
Sep 14, 2026
[Download] Persistent Tracking, Maximum Yield: The Partnerize Revenue…

While advertisers are eager to lean into performance marketing, reliable tracking infrastructure is paramount for revenue protection and proves a strong ROI against growing spend allocation. Failure to implement revenue ...

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Maura Smith
Sep 09, 2026
Beyond the Blind Spot: Defending Your Partner Program Spend in the…

As digital commerce migrates into machine-mediated channels like Google AI Overviews, traditional link-based tracking is eroding.

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