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Latest blog posts

Georgia Hudson

Sep 25, 2025

[Case Study] How Healthylife Exceeded ROAS Targets by 18% with Smarter…

Every ambitious brand faces the same challenge: how do you achieve rapid revenue growth without compromising profitability? For Healthylife, a brand focused on health and wellness, the goal was clear: ...

Katie Spurkeland

Sep 22, 2025

[DOWNLOAD] Get Ready to Win Q4: Your Holiday Partnership Program Checklist

The holiday shopping season is here, and with plenty of revenue potential at stake, it’s never too soon to prepare. To ensure your brand earns a piece of the ...

Katie Spurkeland

Sep 17, 2025

[DOWNLOAD] Rethinking Incrementality in Affiliate Measurement

In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to ...