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Latest blog posts

Maura Smith

Jan 14, 2026

Beyond the Click—Restoring Economic Truth for Publishers in the AI Era

For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter ...

Chrissy Kammerer

Jan 13, 2026

Home Improvement Publishers Drive 2.71× More Influence Than Last-Click…

When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...

Chrissy Kammerer

Jan 05, 2026

Your Best Tech Publishers Aren't Getting Credit (And Why That's Costing You)

PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.