Introducing VantagePoint™
The industry's first Generative AI
Conversion Attribution solution.
Zero-click attribution. Total clarity.
For CMOs who rely on outcomes.
For affiliate partners who deserve credit.
AI is rewriting the rules of discovery, and as a result, the rules of marketing performance. GenAI overviews in search and LLMs now deliver direct answers, recommendations, and purchase guidance without a single click. This creates a blind spot for marketers at every level: CMOs lose visibility into where spend drives impact, and affiliate teams lose credit for the influence they create.
The stakes are high.
When buying decisions happen inside AI-generated summaries traditional last-click measurement breaks down. Brands lose visibility, and publishers lose credit for the influence they created.
VantagePoint™ closes that gap.
of consumers now use AI tools for product discovery and purchase decisions, according to Affiliate Summit.
of searches that trigger AI Overviews end as zero-click searches, per Retail TouchPoints.
Google AI Overviews
are leading to affiliate revenue drops of 20-40% at some publishers, according to the PressGazette.
See the full picture.
AI-curated experiences are becoming the primary gateway to commerce. Advertisers risk losing sight of what they’re paying for. CMOs risk losing sight of what they’re funding. Affiliate leaders risk losing the data they depend on.
VantagePoint™ connects AI citations and surfaced content to verified conversions at the SKU level. It tracks how AI summaries surface your brand through partner content and shows the full path to purchase, even when consumers never visit the original source.
Reimagine what attribution can reveal.
Imagine measuring performance in a world where influence happens before the click—or without one at all.
Unlike other tools that rely on inference or proxy data, VantagePoint™ captures actual behavioral signals and reverse-engineers the complete path to conversion.
It scans AI-generated answers to identify when publisher content is surfaced. It tracks the consumer journey to show when AI discovery contributes to conversion. It links that exposure to verified purchases at the SKU level. And HaloIndex™ quantifies the influence for each publisher, brand, and category, establishing a verifiable currency for the zero-click economy.
For CMOs, that means re-establishing confidence in marketing measurement. For affiliate managers, it means finally connecting influence to revenue.
VantagePoint™ provides actionable intelligence with zero friction—no integrations, no data sharing, no complexity.
Full-funnel visibility
Connect AI citations to verified conversions at the SKU level.
Behavioral clarity
Actual consumer signals showing when AI discovery drives conversion.
Frictionless activation
5–10 actionable insights weekly. No integrations, no data sharing, no implementation.
Privacy-first
Anonymized, aggregated signals. Fully compliant with GDPR and global standards.
The evidence is clear.
Industry-first solution
The only independent attribution platform built specifically for tracking zero-click, AI-driven commerce AND last-click attribution.
Trusted by leaders
Early adopters include Shopify, HubSpot, Saatva, and Love Holidays.
Proven technology
Powered by Konnecto’s patented journey-reconstruction intelligence.
