You need to be everywhere your customers are, and partnerships exist at all phases of the customer journey.
Partnerships are attractive because they offer a unique combination of scale, automation and outcome-based pricing models—the winning formula for achieving omnipresence at a cost you can control.
Partnerships offer a unique combination of scale, automation and outcome based pricing models.
Have you ever considered the components of a partnership marketing lifecycle? Download our ebook to learn more about how to optimize accordingly.
And the marketers who are winning, are turning partnerships into a profit center
Only the smartest will survive, and winning brands are embracing the shift, challenging the status quo and rethinking their marketing approach so they can continue to remain omnipresent to capture the attention and opportunity to engage and convert their target audience at scale. They are turning their partnerships into a profit center.
So, how do they survive—and thrive?
They survive because they understand that performance-based partnerships create *operating leverage. Partnerships prove a powerful alternative to other primary sales and marketing channels because it creates a *scaled subsidy to the high costs of primary sales and marketing channels with a pay-for-outcome, not pay-for-access model. It is this operating leverage that affords marketers the ability to turn partnerships into a *profit center.