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Tag: Incrementality

Amber Sweeney

Mar 27, 2025

Is Your Affiliate Program Getting Shortchanged? Rethinking Incremental ROAS

Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click ...

Heather Zuleba

Mar 25, 2025

Untangling Affiliate Measurement: Why It’s Different & How to…

Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...

Andy Crossen

Mar 19, 2025

The Misconceptions Holding Back Incrementality: A Call for a Rethink in…

As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...

Katie Spurkeland

Sep 17, 2024

[Download] Incrementality and Partnerships: Measure Affiliate Success on…

More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of ...

Katie Spurkeland

Jul 05, 2023

[On-Demand Event] Incrementality and Partnerships: Measure Success on Your…

As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel ...

Katie Spurkeland

Jan 25, 2023

The Partnership Channel: A Scalable Alternative to Subsidize Primary Sales…

With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...

Katie Spurkeland

Sep 15, 2022

Driving Incrementality with Path to Purchase Optimization

With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...

Maura Smith

May 12, 2022

Data Deep Dive: Driving Incrementality with Path to Purchase Optimization

While the affiliate channel historically grappled with reputational challenges such as increasing costs for transactions that would have occurred despite the presence of a partner touchpoint, this label was fabricated ...

Katie Spurkeland

Jan 03, 2022

4 Ways Brands Can Overcome Affiliate Incrementality Hang-Ups

Consumer-controlled purchase journeys demand that brands to be omnipresent to achieve outcomes or results—a task only exasperated by cost and complexity. With year-over-year (YoY) cost increases for key players ...