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The machine-mediated market is here.
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Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click ...
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Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...
As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...
More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of ...
As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel ...
With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...
While the affiliate channel historically grappled with reputational challenges such as increasing costs for transactions that would have occurred despite the presence of a partner touchpoint, this label was fabricated ...
Consumer-controlled purchase journeys demand that brands to be omnipresent to achieve outcomes or results—a task only exasperated by cost and complexity. With year-over-year (YoY) cost increases for key players ...
