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AI is Rebuilding the Measurement Stack. The historical progression of SEO looked roughly like this: Visibility → Traffic → Conversion → Revenue → Capital Allocation. The click helped connect those layers. The emerging AI ...
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As digital commerce migrates into machine-mediated channels like Google AI Overviews, traditional link-based tracking is eroding.
Brands cannot solve a structural market shift with fragmented click-tracking tools. Moving past diagnostic paralysis requires a unified, auditable governance framework.
