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The machine-mediated market is here.
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Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...
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AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. ...
Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...
New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value
For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter ...
When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...
PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.
Machine-mediated market study highlights how AI is reshaping affiliate measurement.
New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.
VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses. It identifies where affiliate partners actually shaped decisions regardless of whether ...
The IAB Evolving Search Journeys 2025 report makes one thing abundantly clear: search isn’t dead—it’s transforming faster than at any point in its 20+ year history. For marketers, this ...
To effectively measure affiliate marketing and drive sales growth in 2025, this article dives into the 11 most important KPIs. Learn which KPIs you need to track.
