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Tag: Partner channel tracking

Erin Kristyniak

Oct 10, 2024

ICO Updates: Overriding Cookie Consent for Cashback/Loyalty Partners

As of October 2024, the Information Commissioner's Office (ICO) indicates consent is no longer required for loyalty, points or cash back partners provided that the cookie meets necessary exemption criteria

Katie Spurkeland

Oct 09, 2024

First to Market: Partnerize Shopify App Update Solves Affiliate Tracking…

Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our ...

Katie Spurkeland

Sep 21, 2023

[Download] Partnerize Tracking Solutions: Power Your Partnership Channel…

Driving profitable growth inside the partnership channel requires partnerships to be optimized by data-driven insights. And, garnering accurate, actionable data hinges on reliable tracking–a critical foundation to any partnership ...

Katie Spurkeland

Aug 22, 2023

Must-Know Details Surrounding Ongoing Browser Changes that Help Performance…

To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure–solutions made easily accessible by Partnerize. Learn more about Partnerize’s tracking solutions ...

Katie Spurkeland

Jan 09, 2023

[Download] The Partnerize Tag: Future-Proofed Tracking that Drives Success…

Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings. Emerging as an opportunity to overcome these issues are partnerships, providing ...

Katie Spurkeland

Sep 27, 2021

Relying on Cookies? Your Tracking is at Risk.

For brands leveraging cookie-based tracking solutions, accurate partner channel tracking is threatened by ever-evolving browser updates including those found in Safari's ITP, Google Chrome and Firefox.

Katie Spurkeland

Sep 08, 2021

Affiliate Links & Tips for the Latest Google Search Update

Google ranks first in the United States as the most popular multi-platform web property accounting for nearly 83% of U.S. desktop search traffic—a market share of more than 61% among ...