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The machine-mediated market is here.
Partnership Growth Index™ Quarterly Update
Partnerize Exclusive: The Partner Program Calculator for Retail
Product Marketing Manager
Today’s customer-controlled purchase journey requires brands to be ever-present to achieve results–a burden exacerbated by the surging ad costs across key channels Facebook, Google, and Amazon. As the cost to provide a cohesive experience continues to grow, so does the number of consumers that complete their transactions online. To illustrate this, during 2024, digital ecommerce sales were projected to reach $1.2 trillion representing just over 16% of retail revenue.
Seeking cost-controlled customer acquisition, marketers are leaning into the partnership channel as a scalable alternative to subsidize their primary sales and marketing channels–an increased reliance on the channel that will command roughly $12 billion in marketing spend in 2025. With additional dollars behind partnership optimization, marketers must rely on data to guide their decisions, ensuring that the right partners are paid equitably for the value they provide in the consumers’ path to purchase. By incentivizing partners for their contribution to outcomes across the path to purchase, advertisers can reward actions that fuel their goals. However, insight into path to purchase touchpoints is paramount to developing and deploying a data-based visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics suite that provides necessary transparency into the path to purchase.
With Insights, advertisers can:
Learn more about Insights by downloading the quick guide. Or, get in touch to chat further about how Partnerize can help you maximize the benefits of the partnership channel.
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