US digital ad spending is projected to grow 12% year-over-year reaching $337B in 2025. As spend allocated to digital channels increases, as does the complexity advertisers face for maximizing the effectiveness of their marketing dollars. While partnership marketing provides advertisers with the flexibility necessary to offset the cost of their primary sales and marketing channels, achieving those results by way of data-driven strategy deployment and budget allocation cannot be done in a silo. Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success.
Partnerize supports advertisers in streamlining the process of importing their data into a reporting source of truth by providing an ecosystem of analytics and attribution providers to integrate with. And, we’re excited to announce expansion of that ecosystem to include Prescient AI, a leading Marketing Mix Modeling (MMM) platform that helps brands measure, forecast, and optimize ad spend down to the campaign level. Prescient AI uses advanced machine learning that allows advertisers to optimize their marketing dollars across media and sales platforms. As a result, advertisers gain a clear picture of how each of their channels and platforms contribute to their overall success without the bias of ad platform data or limitations of pixels and clicks.
With a turnkey integration, Partnerize x Prescient AI advertisers can:
- Eliminate black boxes by gaining transparency into the role partnerships play in their overall outcomes and insights into campaign halo effects across direct traffic, organic search, and paid search campaigns to understand the true origin of a transaction.
- Gain a cross-channel view of revenue attribution supporting equal, unbiased credit to campaigns across digital platforms with customizable spend models unique to your brand.
- Understand the effect of marketing spend on omnichannel performance across your ecommerce site, Amazon stores and beyond.
- Make smarter spend allocation decisions with automated forecasting and spend optimization scenarios at the campaign level that support reaching the highest possible return on ad spend–functionality that has shown a ROAS lift of 20% or more for Prescient AI clients within just weeks after onboarding.
Existing Prescient AI clients can immediately integrate Partnerize data into their platform. Or, learn more about how Partnerize enables advertisers to offset the cost of primary sales and marketing channels by getting in touch.