Exciting news: Konnecto is acquired by Partnerize. Read more.
The machine-mediated market is here.
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Partnerize Exclusive: The Partner Program Calculator for Retail
Director of Product Marketing
US digital ad spending is projected to grow 12% year-over-year reaching $337B in 2025. As spend allocated to digital channels increases, as does the complexity advertisers face for maximizing the effectiveness of their marketing dollars. While partnership marketing provides advertisers with the flexibility necessary to offset the cost of their primary sales and marketing channels, achieving those results by way of data-driven strategy deployment and budget allocation cannot be done in a silo. Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success.
Partnerize supports advertisers in streamlining the process of importing their data into a reporting source of truth by providing an ecosystem of analytics and attribution providers to integrate with. And, we’re excited to announce expansion of that ecosystem to include Prescient AI, a leading Marketing Mix Modeling (MMM) platform that helps brands measure, forecast, and optimize ad spend down to the campaign level. Prescient AI uses advanced machine learning that allows advertisers to optimize their marketing dollars across media and sales platforms. As a result, advertisers gain a clear picture of how each of their channels and platforms contribute to their overall success without the bias of ad platform data or limitations of pixels and clicks.
With a turnkey integration, Partnerize x Prescient AI advertisers can:
Existing Prescient AI clients can immediately integrate Partnerize data into their platform. Or, learn more about how Partnerize enables advertisers to offset the cost of primary sales and marketing channels by getting in touch.
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