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Tag: data driven

Katie Spurkeland

Apr 08, 2025

[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase…

The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been ...

Craig Edgson

Feb 19, 2025

New to Partnerize: On-Demand Path-to-Purchase Visibility for Data-Driven…

Insight into path to purchase touchpoints is paramount to developing and deploying a data-based strategy–visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics ...

Heather Zuleba

Jan 10, 2025

Partnerize Advertisers and Partners Outperformed Overall eCommerce Holiday…

Last year, the Americas retail holiday 2024 season ran from Oct 1, 2024 – Jan 1, 2025 with the partnership channel showing an impressive 9% growth in revenue YoY over this full time frame. This growth exceeded ...

Katie Spurkeland

Dec 11, 2024

New Integrated Partner: Prescient AI Equips Advertisers with Advanced…

Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success.

Heather Zuleba

Dec 06, 2024

Cyber 12: Key Partnerize Insights from 2024’s Holiday Shopping Period

As the dust settles on the peak of 2024 holiday season, it’s clear that retail brands in the Americas are continuing to evolve their strategies to meet changing consumer behaviors. ...

Heather Zuleba

Apr 18, 2024

Navigating the Maze: Understanding Google Analytics vs Affiliate Platform…

Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI. However, when it comes to comparing metrics between Google Analytics (...

Faria Huq

Jan 08, 2024

Australians Break Records with Black Friday-Cyber Monday Sales + Boxing Day…

The result of the four days of Black Friday and Cyber Monday (BFCM) shopathon is in. The Australian Retailers Association (ARA) had forecasted shoppers to spend around AU$6 billion but ...

Craig Edgson

Nov 20, 2023

Let Analytics Help Drive Your Holiday Strategy

Marketers need easily-digestible reporting to make data-driven decisions. Whether you need a performance summary or a deep dive into holiday shopping season success metrics, Partnerize has you covered.

Heather Zuleba

Aug 17, 2023

About Google Analytics 4 (GA4) and Why Marketers Should Care

As a marketer, it’s your job to educate your company on the impact GA4 can have on budget allocation, forecasting, and channel-level measurement. Make the case for an agnostic ...

Katie Spurkeland

Apr 19, 2023

Quick Guide: Ensure Sub-Affiliate Partners are Equitably Rewarded for the…

Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions. By implementing parameters ...

Tara Thomas

Jan 25, 2022

[DOWNLOAD] YoY Data Tells an Important Story About a Shift from Traffic to…

For more context, when you look at YoY performance data across Partnerize (2020-2021), there is an important story that unfolds when you consider revenue drivers—specifically inside the affiliate channel. ...

Tara Thomas

Aug 26, 2021

[Performance Index] Brand Awareness and Its Consequence on New Customer…

What seems to be the basic foundation for every successful CMO, the task of building the right kind of brand awareness is perhaps anything but well, simple. Between message ideation, ...