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Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...
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AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. ...
Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...
When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...
PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.
Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.
Machine-mediated market study highlights how AI is reshaping affiliate measurement.
If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers ...
New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.
The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated ...
The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...
Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance.
