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Tag: partner diversification

Haidrah Burke

Jun 11, 2025

Diversification as Strategy Shaper in Partnership Marketing

Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers.

Mandie Satterfield

May 29, 2025

[DOWNLOAD] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth

Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution.

Georgia Hudson

Apr 14, 2025

[Case Study] Underneath It All: Kat the Label’s Strategic Affiliate Wins…

Before joining Partnerize in 2022, Kat The Label was new to affiliate marketing but had an extensive influencer program that had delivered measurable results. To kick off their program successfully, the ...

Kate Ellis

Jan 16, 2025

Partnerize Dynamic Commissioning and Optimized Publisher Mix Boosts…

Parkdean Resorts, powered by Partnerize, enabled 5,000 families to enjoy a staycation in 2024 through the Partner channel's January Sale, achieving a +394% increase in traffic and a +185% increase in revenue. The campaign ...

Kate Ellis

Jan 09, 2025

Partnerize Migration Fuels Protein Works' Partnership Success.

With guidance from Partnerize’s account strategists, the brand launched campaigns in seven markets, optimized their commission model, and engaged premium content domains to boost engagement.

Chrissy Kammerer

Dec 31, 2024

Looking Ahead: Key Predictions for Affiliate & Partnership Marketing in…

As we quickly close out a transformative year in the affiliate and partnership space, it’s now time to take a beat and look ahead. What trends will define success ...

Leeanne Boulton

Dec 13, 2024

Seraphine’s Path to Affiliate Success with Partnerize

By year-end, the success continued with over £4M in channel sales, exceeding revenue targets by over £1M. The diversified partner mix not only reduced risk but also unlocked new growth ...

Mandy O'Brien

Dec 02, 2024

The Power of Diversification in Affiliate Marketing: Lessons for Q4 and…

By laying a solid foundation internally, being smart with your budgets, and expanding your partnership horizons, brands can survive and thrive during Q4 and beyond. Now is the time to ...

Dom Principato

Sep 11, 2024

Affiliate’s “It” Partner: Everything You Need to Know About Working…

Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...

Leeanne Boulton

Aug 12, 2024

Global Expansion Puts P1 Travel in Pole Position on Partnerize

Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves.

Faria Huq

Jun 18, 2024

[eBook] The Importance of Diversifying Your Partnership Strategies

If your existing program reflects this mix, then it's a time for you to explore a more diversified approach that embraces a wider range of partners and strategies to drive ...

Katie Spurkeland

Apr 03, 2024

Build Out Your Q2 Marketing Campaigns with Key Shopping Holidays

Optimization Tip: Prepare for the upcoming shopping holidays by ensuring that you have the right partners in place to reach and engage your target audience.

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