Protein Works operates in a highly competitive marketplace with a well-established affiliate program. However, the brand was experiencing inefficiencies in engaging mid-tier partners and expanding the new customer base on its legacy platform. In line with their ethos of continual innovation, Protein Works went to market to find a best-in-class platform for partnership management, also seeking industry expertise that would support three key objectives:
- Protect their publisher base and revenue share during key trading periods
- Diversify their partner mix to strengthen their position for the upcoming quarter
- Recoup lost customer share from the previous year due to legacy inefficiencies
Ultimately, Protein Works chose Partnerize’s software and the fully-managed Maximize services to unlock strategic support from award-winning experts and advanced technology capabilities.
With guidance from Partnerize’s account strategists, the brand launched campaigns in seven markets, optimized their commission model, and engaged premium content domains to boost engagement. Protein Works also expanded into non-traditional partners like card-linked offers (CLO, and comparison shopping services (CSS), to diversify revenue streams and improve efficiencies. Trusted relationships and real-time insights enabled swift campaign optimization, highlighting Protein Works’ adaptability and commitment to success in a competitive affiliate landscape.
A three-pronged approach—focusing on high-quality recommendations, collaborative teams, and premium content—drove impressive results for Protein Works. For example, they grew their customer base by 50% withing three months. Their commitment to optimization and strategic expansion, along with quick decision-making and flexibility, helped Protein Works secure partnership success.
To learn more about Protein Works’ story and results, download the full case study right here.