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Marketing Director, JAPAC
Founded in Melbourne, Australia, in 2015, Kat the Label is renowned for their elevated, ultra-feminine lingerie. With an ever-growing loyal customer base nationwide, the brand has set its sights on conquering the US market, with affiliates being key to this strategy.
Before joining Partnerize in 2022, Kat The Label was new to affiliate marketing but had an extensive influencer program that had delivered measurable results. To kick off their program successfully, the team enlisted the support of Partnerize’s services team for three months, during which they set out specific goals to set them up for success. These goals included:
To support their goal of new customer acquisition, Kat the Label strategically applied a lower commission rate for existing customers, freeing up dollars to reward new customer growth. In conjunction with this strategy, they leveraged tools such as suppressed codes to keep the channel efficient, saving 20% on paid commissions while driving 61% conversions and 70% of the total revenue from new customers since launching their program.
Since launching its affiliate program, Kat the Label has grown significantly, driving market awareness and revenue. The program now contributes 8% of total revenue in Australia and 5% in the U.S.—a strong benchmark for a new-to-channel advertiser. With dedicated onboarding and a dynamic commissioning strategy, the brand saw impressive results within the first three months:
Since their launch in the affiliate channel, Kat the Label has experienced:
Learn more about Kat the Label’s affiliate success by reading the case study right here.
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