When Seraphine, a leading maternity and nursing wear brand, sought to expand its affiliate program, they faced a unique challenge. With a customer lifecycle of just 9-12 months, the brand needed to consistently acquire net-new customers. However, their legacy network had reached saturation, heavily reliant on sub-network partners and unable to unlock the channel’s full potential.
By migrating to Partnerize’s dual SaaS and services solution, Seraphine gained access to advanced technology and strategic account management—key elements to achieving their ambitious growth goals.
Strategic Growth Through Advanced Solutions
Partnerize’s team collaborated with Seraphine to revamp their partner strategy. They prioritized top-performing partners within Seraphine’s vertical, launched aggressive recruitment campaigns, and tapped into niche content sites that aligned with the brand’s identity. Real-time decision-making, powered by data-driven insights, allowed the team to:
- Optimize commission structures, tailoring rewards by SKU, basket value, and partner type.
- Shift budget towards awareness-driving content and influencers, reducing dependency on cashback and voucher partners.
- Streamline communication and onboarding processes, fostering engagement with both new and dormant partners.
- Collaborate with Seraphine’s merchandising team to promote high-ticket items like seasonal outerwear.
The Results? Game-Changing.
In their first quarter, Seraphine saw remarkable results:
- +320% revenue growth YoY
- +208% growth in orders YoY
- Traffic doubled
By year-end, the success continued with over £4M in channel sales, exceeding revenue targets by over £1M. The diversified partner mix not only reduced risk but also unlocked new growth opportunities, setting a strong foundation for sustained success.
Discover how Partnerize can transform your affiliate program just like Seraphine’s. Read the full case study right here to learn more!
