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[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning

Apr 08, 2025

Katie Spurkeland

Director of Product Marketing

The U.S. affiliate and partnership marketing industry is projected to surge to nearly $12B in spend in the coming year–growth that speaks to advertisers’ increased confidence in the channel’s effectiveness. As favorability toward partnership marketing continues to surge with a double-digit annual growth forecast for the next two years, a growing number of both traditional and non-traditional partners are becoming active in the channel to monetize the sharing of their favorite brands and products with audiences. The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been paid out for the referral of a sale they presumably influenced.

Download Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning to learn more about:

Tracking solutions that enable advertisers to attribute transactions and ensure partners are equitably rewarded for the value they provide
Leveraging path-to-purchase insights to guide your decisioning when it comes to implementing the right tracking and attribution methods for your partnerships
Key takeaways that can be immediately applied to maximize the benefits of your partnership strategy

To learn more about implementing the right tracking infrastructure and attribution methods to optimize your partnerships, get in touch with our team.

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[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning

Katie Spurkeland

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