Partnerize blog.

Showing posts for: Retail

Chrissy Kammerer

May 25, 2022

How to Choose a Partner Management Solution for Retail

If you’re considering a new partner management platform, you’re not alone. Many retailers are exploring their management options as they increase their partner marketing investments. Like any other major software purchase, making the right choice can ...

Maura Smith

Feb 15, 2022

A Partnerize Exclusive: Introducing the Partner Program Assessment for…

This year, we want to go further. For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level setting your partnership performance is the first step in ensuring your ...

Chris Mockford

Feb 17, 2021

Partner Perspective: Student Beans

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the ...

Partnerize

Feb 03, 2021

STREAM NOW: Why Marketers Need to Pivot to Partnerships to Survive

Stream a conversation between Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence and Matt Gilbert, CEO of Partnerize, about what’s happening in the affiliate marketing space and its intersection with partnerships.

Samantha Purcell

Jan 21, 2021

Partnership in a Post-Brexit World

After spending 2020 pondering the ‘what ifs’ that would arise from a no-deal and the potential upheaval this would bring to Europe and indeed globally, at 11pm on the 31st December 2020 the chimes of Big Ben rang to signal ...

Tara Lusk

Nov 23, 2020

How Retailers Can Leverage Partnership to Drive Sales for 2023

If you are a retailer looking to upgrade your partnership efforts, here are some ways to drive additional partner channel sales in 2023.

Samantha Purcell

Nov 13, 2020

Charlotte Tilbury and Partnerize Win Most Effective Use of Affiliate at…

This is our first year entering the DADIs and this win in partnership with the remarkable and innovative team at Charlotte Tilbury adds even more icing to the cake.

Samantha Purcell

Nov 11, 2020

Why you should be showing Singles Day and other Chinese shopping holidays…

James Coggles, Senior Director UK/FR/DE, for Dealmoon, discusses how Singles Day, along with other holidays on the Chinese shopping calendar, are fast overtaking their western counterparts.

Jim Nichols

Nov 11, 2020

Partnership Rising: How Partnership Will Gain a Seat at the CMO’s Table…

2020 has been an unusual year, to say the least. There are so many aspects of consumer lives that have profoundly changed in the past 12 months.

Callum Ridley

Nov 09, 2020

Tips for partners: Success this festive season

With the rise of eCommerce in 2020, here are a few tips to think to generate even more success from your partner programs this festive season.

Tara Lusk

Mar 10, 2020

Welcome to the Partnerize Family, Pomelo!

Pomelo’s decision to choose Partnerize is part of their wider strategy to integrate a catalog of innovative technologies, enabling the fashion-technology company to develop a 360-degree view of their customers and to optimize workflows.

Angus Sladden

Dec 10, 2019

Talking Technical: 5 Questions to Ask Yourself When Choosing a Partner…

When it comes to selecting a platform to manage and automate your partnerships, there are a number of key questions to ask. Angus Sladden provides a better understanding of how to successfully select a Partner Automation Platform with ...

Tara Lusk

Sep 23, 2019

Take Action: Spike Your ‘19 Sales with These Singles Day Marketing Tips

Get the latest data on Singles Day, and then put these 6 tips into action today to make sure you get the most out of this remarkable retail phenomenon.

Jim Nichols

Sep 05, 2019

Partnerize Grows EMEA Retail Revenue 50%

Partnerize has grown its Retail sector revenue by 50% in EMEA over the past year. 21 new retail campaign wins contributed to this massive growth.

Sarah Kelly

Sep 04, 2019

Partnership and Affiliate Benchmarks: Partnerize Launches Retail Benchmarker

Partnerize has launched new Retail Partnership Benchmarking Tool, which enables partner and affiliate marketers to benchmark their own partner and affiliate program metrics against crowdsourced industry averages.

Partnerize

Aug 08, 2019

New Byline: How To Capitalise On Australia’s Online Retail Growth

Partnerize Sales Director Will Wilson discusses several paths to retail growth in Australia including offline tactics you can use to drive online sales

Retail

Partnerize

Aug 06, 2019

New Byline: Key lessons for South East Asian retailers ahead of 9/9 Super…

CMO Jim Nichols writes about how marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks

Partnerize

Aug 02, 2019

New Byline: How Retailers Can Drive Stronger App Growth

Retail apps continue to gain traction with consumers, thanks to the convenience, speed and value they bring to digital and in-store shopping experiences.

Partnerize

Jun 06, 2019

New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And…

Partnerize CMO Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions...

Simon Fung

Jun 03, 2019

What You Need To Know About Safari ITP 2.2 and Upcoming Chrome Changes

At Partnerize, we know it’s important to keep our clients and the industry updated on changing browser policies and how they might impact partnership...

Partnerize

May 27, 2019

New Byline: $15 Billion Up for Grabs – Australian Retailers are Missing…

Tourists are expected to dish out more than $15 billion this year, but how do retailers plan to get their share? Marketers must reach out to travellers...

Miriam Tremelling

Apr 29, 2019

New Byline: How Partnerships Can Help Retailers Connect with Millennials

Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming...

Jim Nichols

Apr 25, 2019

New Byline: 4 Strategies to Grow Apparel Sales Through Partnership

Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power...

Miriam Tremelling

Apr 24, 2019

New Byline: Growth Without Risk? Four Partner Marketing Strategies for…

If you’re looking to establish and grow a partner program in Indonesia, consider these four strategies for success.

Miriam Tremelling

Apr 18, 2019

New Byline: Five Ideas To Bring More Accountability To Your Sponsorships

Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure...

Miriam Tremelling

Apr 15, 2019

New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and…

Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers...

Miriam Tremelling

Apr 05, 2019

Research: The State And Future Of Retail Partnerships Survey (Part 2 of 2)

Partnerize commissioned this massive global study about retail partnerships. In addition to facts about the size and growth of the arena, we also solicited opinions about products and services available to the industry.

Miriam Tremelling

Mar 21, 2019

New Byline: Five Ideas To Help Partner Marketers Sell More While…

Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers.

Miriam Tremelling

Mar 19, 2019

New Byline: Partner Marketing and the Evolution of Retail Partnership

Partnerize CSM, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue...

Richard Mcilvenna

Feb 21, 2019

AP-Why? The Benefits of API Tracking in the Partner Channel

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies ...

Miriam Tremelling

Feb 20, 2019

New Byline: How DTC Retail Brands Will Fuel Their Next Phase of Growth

In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand...

Miriam Tremelling

Jan 29, 2019

17 Industry Conferences and Events That We're Attending This Year

With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every year, there is a plethora of “must-attend” marketing ...

Miriam Tremelling

Jan 18, 2019

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner…

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief ...

Partnerize

Jan 03, 2019

New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z

Millennials have been the darlings of marketing and media for the better half of a decade. But it may be time for them to pass the baton. A new generation has taken root, wielding more potential buying power ...

Retail

Miriam Tremelling

Jan 03, 2019

New Byline: How Partner Marketing Will Change in Southeast Asia in 2019

Partnerize APAC Marketing Director Sarah Kelly just published a byline in Branding In Asia, entitled How Partner Marketing Will Change in Southeast Asia in 2019. With the remarkable rise of eCommerce in Southeast Asia, brands are turning to partner ...

Sarah Kelly

Oct 16, 2018

Congratulations To Our Friends At Zalora

Yesterday at the International Performance Marketing Awards, our client Zalora was "highly commended" for its entry in the Best Managed Affiliate Program - APAC.

Miriam Tremelling

Sep 06, 2018

Millennial Parent Shopping Habits Align Well With Partner Marketing

The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the ...

Data
Retail

Holly Brim

Jul 31, 2018

Partnerships are Top of Mind in Vancouver

We’d like to thank the fantastic team at AIM and all of our attendees for being integral parts of this valuable event!

Miriam Tremelling

Jul 16, 2018

How Partnerships Can Make Every Day Your Amazon Prime Day

As I post this, we are in the midst of Amazon Prime Day 2018 (Monday July 16), during which the e-commerce giant has hinted they will be offering shoppers “more than one million deals.” In this, their fourth installment of ...

Retail

Partnerize

Jun 12, 2018

Will Southeast Asia’s Internet Economy Become A $200 billion Industry by…

With more than 330 million internet users in Southeast Asia (SEA), various researchers & analysts have highlighted that eCommerce in the region is well on track to become a major industry in the years to come. Leading partner iPrice looks ...

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