Smart marketers understand that the best way to alleviate pressure on unit economics and gain critical operating leverage is found via the scale, automation, and pay-for-outcome model of the partnership channel. Partnerships enable marketers—especially retail marketers—with the ability to turn their partnerships into profit centers and drive sustainable growth. These marketers also understand that the need for high-quality, relevant data has never been more pressing. In an effort to provide marketers with data-driven insights that can best inform their partnership decisioning, last year, we introduced our regional Partnership Growth Indexes.
This year, we want to go further. For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. To this end, Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry.
Upon completing the assessment, you’ll be able to see areas you’re performing well in, areas that may need attention, as well as the opportunity to compare your performance to that of your peers.
In just a few minutes, you can take the survey and receive feedback aimed at making your partnership program the best it can be. You can access the assessment right here.