Exciting news: Konnecto is acquired by Partnerize. Read more.
The machine-mediated market is here.
Partnership Growth Index™ Quarterly Update
Partnerize Exclusive: The Partner Program Calculator for Retail
Black Friday drove major partner marketing activity on the Performance Horizon platform with almost 10 M conversions occurring in over 53 unique currencies.
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For retailers who have taken control of their partner and affiliate marketing programs, it can be daunting to execute a successful Black Friday strategy.
With the emergence of new channels and marketing partners, it's critical to outline what success and measurement looks like an a mobile-first world.
For travel brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
Our educational event on the bleeding edge of partner marketing featured speakers from LiveRamp, Universal Basket Silicon Valley Bank, and Performance Horizon.
Last week at PMI: London, we learned about the past, present, and future of partner and affiliate marketing and the increasingly complex industry.
We compare articles from 2015 and 2016 that predicted what digital marketing trends would be big in the coming year and evaluate how things have progressed.
There's no doubt that data and technology are key drivers of marketing success. Here are some key tips marketers can implement to remain in the know.
For fashion brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
The Great North Snowdogs Trail is an interactive public art event and fundraiser organized by St Oswald's Children's Hospice in conjunction with Wild in Art.
For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.
There are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis.
