According to the IAB, the US digital ad spend is at nearly $330B dollars with approximately 2.5% of deployed marketing dollars allocated to affiliate and partnership marketing. While investment in the channel is growing, affiliate and partnership marketing remains an untapped opportunity for marketers seeking profitable growth.
As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel that offsets costs of primary sales and marketing channels? According to a recent Forrester study, surveyed marketers indicated one of the primary concerns for affiliate marketing as a lack of stakeholder understanding when it comes to quantifying incremental impact on revenue, which begs the question: what is incrementality?
Catch VP of Customer Solutions, Amber Sweeney’s, recent session, Incrementality and Partnerships: Measure Success on Your Own Terms where she dives into:
- Defining incrementality relative to unique brand goals
- Enabling comprehensive reporting for incrementality measurement through tracking infrastructure
- Pro tips thinking outside the one-size-fits-all approach to measure success in partnerships
Register here for immediate access to this on-demand event as well as the replay of additional Rockerbox Summer Camp content.