More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of promotions or content. Aware that so many consumers put their trust in affiliate marketing, marketers still harbor concerns about leaning into the channel, including a lack of know-how for measuring the incremental impact of partnerships on revenue.
Learn more about incrementality and measuring affiliate success on your own terms in our ebook where we’ll:
- Dig into the meaning of incrementality and why it’s an important part of your success measurement
- Provide pro tips for determining an incrementality measurement approach
- Review key takeaways to easily begin optimizing your partnerships to drive incremental value
Download Incrementality and Partnerships: Measure Affiliate Success on Your Own Terms now to get started! Or, get in touch with Partnerize to learn more about driving incrementality via partnerships.
