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Partnerize blog.

Tag: Partnership Strategy

Katie Spurkeland

Apr 08, 2025

[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase…

The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been ...

Partnerize

Mar 17, 2025

[RELEASE] Partnerize Appoints Vanja Wilson as Vice President and General…

Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region

Georgia Hudson

Dec 23, 2024

[Case Study] How Adore Beauty Uncovered a Highly Efficient Marketing…

Adore Beauty, Australia’s leading online beauty store has spent over 20 years delivering world-class beauty products across homes in Australia. With an extensive product range, unmatched customer service, and first-class ...

Dom Principato

Sep 11, 2024

Affiliate’s “It” Partner: Everything You Need to Know About Working…

Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...

Georgia Hudson

Aug 27, 2024

Inspired by Travel: How CAMILLA Built a Better Global Affiliate Program…

In 2023, CAMILLA was looking for a global software and service that could support their expansion strategy. CAMILLA sought international reach, plus expert support for campaign ideation, execution, partner recruitment, and ...

Emily Bedford

Aug 22, 2024

A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have…

Over recent years, due to specific influences on consumer behavior during the period, marketers have faced particularly choppy economic waters. For those undertaking partnership marketing in that timeframe, the challenges ...

Georgia Hudson

Aug 19, 2024

[Case Study] How Implementing App Tracking Helped THE ICONIC Increase Sales…

Partnerize makes it simple for advertisers to incorporate mobile app events into their partner channel data with our SDK—mobile app event tracking that lets advertisers capture mobile app events ...

Georgia Hudson

Jul 17, 2024

[Case Study] MILKRUN’s Affiliate Strategy: A Quick Ride to Success with…

As a newcomer to affiliate marketing, MILKRUN recruited Partnerize to facilitate a proper introduction to the channel and guide their education.

Faria Huq

Jun 18, 2024

[eBook] The Importance of Diversifying Your Partnership Strategies

If your existing program reflects this mix, then it's a time for you to explore a more diversified approach that embraces a wider range of partners and strategies to drive ...

Kate Ellis

Feb 22, 2024

[eBook] Building Long-Term Influencer Partnerships for Lasting Growth

The rise of influencer marketing in Australia is no surprise when looking at consumers’ online footprints.

Leeanne Boulton

Nov 06, 2023

On-Demand: Partnership Day London 2023

As Partnership Day London closes out for 2023, and the industry collectively turns focus towards peak season and 2024 planning, we’d like to take the opportunity to reflect on the topics ...

Katie Spurkeland

Sep 14, 2023

Choose Your Own Finish Line: Measuring Success with Partnerize's KPI…

Partnerize gives marketers the single destination reporting and visuals they need to quickly and easily get a pulse check on unique goals with the KPI dashboard, a real-time tracking hub ...

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