Partnerize blog.

Showing posts for: partnership strategy

Amber Sweeney

Mar 21, 2023

[Case Study] Goalie Monkey Scores Big by Making Bottom to Top-Funnel…

Within roughly a year, GoalieCoaches.com has generated $265K in incremental revenue for Goalie Monkey with 19% of that total revenue (roughly $50K) the direct result of being assigned Preferred Publisher status.

Chrissy Kammerer

Feb 02, 2023

[DOWNLOAD] 5 Strategies to Make the Most of Your Partnerships

With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up for maximum success.

Katie Spurkeland

Jan 25, 2023

The Partnership Channel: A Scalable Alternative to Subsidize Primary Sales…

With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business goals–insight critical to strategy development and execution.

Craig Edgson

Jan 03, 2023

Partners, Maximize Your Promotional Capabilities in 2023 with Partnerize

Brands and partners alike are kicking off 2023 by developing a partner channel strategy that allows them to garner their share of this consumer spend. For partners in particular, it’s important to ensure that they are maximizing their ...

Madeleine Russo

Dec 29, 2022

How the Unification of Software and Managed Services is Elevating…

As managed services within the affiliate and partner marketing space take hold, the improved return on investment seen in the channel—on top of affiliate’s already-strong ROAS—will help to drive increased ad spend when compared to ...

Maura Smith

Sep 19, 2022

Partnership Day NYC: Join Us In Person for Prioritizing Partnerships:…

Register to secure your in-person spot and join accomplished digital marketing leader and acclaimed Professor of Marketing, Greg Coleman, as he moderates a panel of industry executives and CEOs including Sarah Carhart, Former AVP Digital, L'Oreal, Matt Gilbert ...

Katie Spurkeland

Sep 15, 2022

Driving Incrementality with Path to Purchase Optimization

With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business goals–insight critical to strategy development and execution.

Chrissy Kammerer

Aug 10, 2022

5 Ways to Make the Most of Your Partnership Strategy

With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up for maximum success.

Chrissy Kammerer

Jul 27, 2022

13 Ways to Accelerate Influencer Growth with Partnerize

Partnership marketing's outcome-based pricing model enables brands to easily expand into new markets as as increase exposure in existing markets at a cost they can control. One of the best ways to expand reach is to curate a ...

Leeanne Boulton

Jul 25, 2022

Partnership Marketing Has a Critical Role to Play in Your Marketing Mix

Re-strategizing marketing tactics and leveraging pay-for-outcome models that support the new trading environment will get us ahead of the challenges that stand in front of us, and will be the key to protecting margins and revenue.

Leeanne Boulton

Jun 15, 2022

29 Tips to Improve Your Partnership & Affiliate Performance Today

So, if you're a marketer looking for some quick wins that will help drive growth for your affiliate or partnership program, download our eBook to learn 29 simple concepts to do just that. These aren’t pie in the ...

Maura Smith

May 12, 2022

Data Deep Dive: Driving Incrementality with Path to Purchase Optimization

While the affiliate channel historically grappled with reputational challenges such as increasing costs for transactions that would have occurred despite the presence of a partner touchpoint, this label was fabricated purely from a lack of transparency. Marketers that ...

Matt Gilbert

May 04, 2022

Don’t Fall for the Shiny Object: Readying Your Brand for Partnership…

When you stand back and look at it objectively, the temptation to enter the channel early has always been strong for emerging brands. The channel is outcome based, low risk and high reward. It is this unique combination ...

Maura Smith

Apr 13, 2022

Why “A Better Way to Partner” is More than a Tagline

Partnerize takes the role of being a leader in partnership automation seriously. But this didn’t just click overnight—and it certainly wasn’t happenstance. It progressed naturally through witnessing decades of challenges inside the affiliate channel, all ...

Maura Smith

Feb 15, 2022

A Partnerize Exclusive: Introducing the Partner Program Assessment for…

This year, we want to go further. For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level setting your partnership performance is the first step in ensuring your ...

Tara Thomas

Jan 25, 2022

[DOWNLOAD] YoY Data Tells an Important Story About a Shift from Traffic to…

For more context, when you look at YoY performance data across Partnerize (2020-2021), there is an important story that unfolds when you consider revenue drivers—specifically inside the affiliate channel. In 2020, as everyone adapted to life on the ...

Nick Randlett

Dec 17, 2021

[Download] Last-Minute Holiday Cheat Sheet For Your Partner Channel

To help you navigate this holiday season, we’ve collected key trends, statistics, and tips to fuel some last-minute changes for your campaigns. And while there may not be enough time to audit your entire partner ecosystem, identifying ...

Maura Smith

Nov 23, 2021

6 Easy Yet Powerful Ways to Boost Your Holiday ROI

In order to capitalize on the e-commerce growth opportunity this holiday season, marketers need a scalable, diversified, and brand-safe way to reach, engage, and convert customers. And partnership fills that need very well. Further, brands should look to ...

Tara Thomas

Nov 11, 2021

Now Available: Q3 Partnership Growth Index for the Americas!

We’ll keep a vigilant pulse on Q4 performance, but in the meantime, you can check out all of Partnerize’s partnership performance data in the Americas for Q3 by downloading our updated quarterly Partnership Growth Index found ...

Maura Smith

Nov 02, 2021

10 Things to Do Now to Get Your Partnership Program Holiday Ready!

While it may feel like holiday time is still a month away, the reality is that we’re squarely in the thick of Q4, which is often the most critical time of year for retailers and consumer brands. ...

Katie Spurkeland

Oct 29, 2021

Partner How-To: Negotiating Holiday Collaborations with Your Favorite Brands

Partnerize makes finding and joining the right programs simple with integrated functionality for discovering, communicating with and receiving payment from your favorite brands. However, maximizing the benefits of partnership functionality also requires negotiation skills to ensure you stand ...

Partnerize

Oct 28, 2021

[RELEASE] Partnerize's Platform and Service Contributions Recognized for…

Partnership automation leader enables clients to achieve award-winning campaigns and industry acknowledgement.

Craig Edgson

Oct 13, 2021

How Partnerize Empowers Marketers to Maximize the Benefits of Their…

The easiest way to make the most of your campaigns is to recruit right-fit partners to promote your content--a traditionally cumbersome undertaking automated by the platform’s integrated recruitment and activation functionality.

Andy Spoors

Oct 06, 2021

Dynamic Commissioning Rule Builder: Cost-Controlled Customer Acquisition…

Partnerize has expanded its industry-leading functionality to include a step-by-step commission rule builder, functionality that makes curating even the most granular commissioning structures easy. By tapping into the new functionality, marketers across different verticals can maximize opportunities to ...

Katie Spurkeland

Jul 29, 2021

Automated Conversion Optimization with Partnerize x UpSellit Integration

Partnerize enables marketers to effortlessly implement personalized cross-channel touchpoints with UpSellit, the latest addition to our integrated technology solution ecosystem. UpSellit is a remarketing and retargeting provider that designs, develops and optimizes personalized conversion experiences for brands. Their ...

Sarah Kelly

Jul 14, 2021

Christmas In July: Why Australian Marketers Should Start Their Holiday…

For marketers, the scenario should be no different. July marks more than the halfway point of the year, and terrifyingly, only five months until Christmas. This makes it an ideal time for marketers to embrace the July seasonal ...

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.hbspt-form select,.hubspot-scrolling-demo .hbspt-form input,.hubspot-scrolling-demo .hbspt-form textarea{padding:7px;}.hubspot-scrolling-demo .hbspt-form select{min-height:43px;}.hubspot-scrolling-demo .hbspt-form label.hs-error-msg{margin-top:15px;margin-bottom:0;}.hubspot-scrolling-demo .hbspt-form [type=button],.hubspot-scrolling-demo .hbspt-form [type=submit],.hubspot-scrolling-demo .hbspt-form button{padding:12px 20px;}}@media (max-width: 480px){.hubspot-scrolling-demo .hbspt-form [type=button],.hubspot-scrolling-demo .hbspt-form [type=submit],.hubspot-scrolling-demo .hbspt-form button{width:100%;}.hubspot-scrolling-demo .hs-form-booleancheckbox-display input + span{margin-top:-17px;}.hubspot-color-reverse-form .hbspt-form select{color:--e-global-color-4a4ebb93;}.hbspt-form .hs-form-field .hs-form-booleancheckbox-display input{border:none !important;}.hs-form-booleancheckbox-display input + span{margin-left:30px;}}