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[Case Study] How Implementing App Tracking Helped THE ICONIC Increase Sales and Garner Richer Data

Aug 19, 2024

Georgia Hudson

Marketing Director, JAPAC

Mobile shopping is second nature mobile phones have become integral to how we communicate and transact online. This can be largely attributed to the rise in mobile-first apps that have made the entire shopping experience accessible within the palm of your hand. Global shopping app downloads are forecasted to rise 9% this year, with a steady upward trajectory well into the future. Thus, for online retailers, providing consumers with a mobile app experience is an important consideration for customer engagement and acquisition, especially when it comes to targeting the growing population of generational digital natives.

However, tracking mobile app events is typically a manual, time-consuming initiative without the appropriate tracking infrastructure in place to capture consumer activity as they navigate from web-to-app and app-to-app via deep links. Partnerize makes it simple for advertisers to incorporate mobile app events into their partner channel data with our SDK—mobile app event tracking that lets advertisers capture mobile app events driven by partners without slowing down the consumers’ in-app experience.

THE ICONIC’s entire offering is customer-centric, thus they strategically leverage partnerships to promote their products on the channels and devices their customers interact with most regularly, like their app. They introduced app tracking in August 2022, and the results have been exceptional. Since implementing app tracking in August 2022, THE ICONIC’s sales have increased 41% as a result of the new capabilities. This new level of tracking has given them richer data, informing them how best to adjust their entire marketing mix, and invest in the right performance models, particularly in relation to affiliates.

Learn more about THE ICONIC’s success and how to maximize the benefits of your mobile app strategy with the guided support of Partnerize’s software and services by checking out our case study with THE ICONIC found here.

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[Case Study] How Implementing App Tracking Helped THE ICONIC Increase Sales and Garner Richer Data

Georgia Hudson

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