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Marketing Director, JAPAC
MILKRUN was the first of its kind to bring a quick-response delivery service to market during the height of the pandemic–when people needed the service most. After navigating many market changes since then, MILKRUN was ultimately acquired by umbrella company Woolworths after merging with Metro60 in 2023. This acquisition prompted the search for a marketing channel to support growth locally and abroad while driving new and returning customers to the MILKRUN app. One of the most effective ways they saw to accomplish this was by forging strategic partnerships including those with card-linked-offer (CLO) partners in the affiliate channel. Highly coveted for customer acquisition, affiliate marketing was a brave new world for their team, but one that they were able to capitalize on quickly and optimize with the support of the Partnerize services team.
As a newcomer to affiliate marketing, MILKRUN recruited Partnerize to facilitate a proper introduction to the channel and guide their education. Leveraging Partnerize’s unique services offering, Maximize, MILKRUN has benefited immensely from having 1:1 access to a local team member tasked directly to their account, leading the daily management, execution, and reporting on their campaigns.
Through the Partnerize platform and support from a dedicated team of experts, MILKRUN’s partnership program has seen consistent and meaningful growth since implementation. The affiliate channel now drives the lowest cost-per-acquisition (CPA) across their channel mix and subsequently the highest return on investment (ROI) while stimulating higher average order value (AOV) transactions by promoting cross-category alcohol bundling via their partners. Their return on investment is 18% above the industry benchmark. They’ve scaled and successfully launched in New Zealand, expanding their affiliate program to established partners within that market resulting in 45% growth in new customer acquisition in 2023.
Want to learn more about how MILKRUN substantially increased their revenue while solidifying affiliate as having their lowest cost-per-acquisition channel across their mix? Check out the full case study right here.
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