CAMILLA is a luxury Australian-based print and design house founded in Sydney’s Bondi Beach in 2004, by designer and artist Camilla Franks. From its early inception, CAMILLA’s aesthetic has emulated an air of wanderlust, with prints and designs inspired by Camilla’s worldly travels, and growing global following.
To nurture and expand this ‘tribe’ of customers, CAMILLA looked for ways to broaden its marketing reach and adopted an affiliate program to promote products via international publishers and partners, who had existing reach in their key markets.
In 2023, CAMILLA was looking for a global software and service that could support their expansion strategy. CAMILLA sought international reach, plus expert support for campaign ideation, execution, partner recruitment, and reporting, which the Partnerize team provided.
In the time since, CAMILLA and Partnerize have built a transparent relationship that enables a strong understanding of CAMILLA’s culture and ethos. Frequent collaborative meetings covering CAMILLA’s trade, product launches and customer behavior, ensure that Partnerize’s optimizations and partnership recommendations have been in synergy with the business.
This deep understanding of the brand has resulted in local and international placements and partnerships that meets their audience where they are, at the right time, with the right promotional or brand message. This dedicated support allows CAMILLA to focus on growing their business while Partnerize manages their affiliate program.
CAMILLA’s affiliate strategy emphasizes customer acquisition and brand awareness in the US and UK. They prioritize content opportunities with premium global publishers to amplify their brand consistently with their luxury image. The diversified partner mix aligns with their campaign calendar, and dynamic reward structures for new, existing, and VIP customers helps to achieve revenue, customer acquistion and ROAS targets concurrently.
Want to learn more about how CAMILLA substantially expanded their partnerships while increasing their YoY revenue growth? Check out the full case study right here.