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Marketing Director, JAPAC
Australian homewares giant Pillow Talk needed an affiliate platform that could keep pace with its rapid nationwide expansion. After moving from a legacy network, they sought more than just a tracking tool—they needed strategic control, real-time visibility, and a way to maintain a high $15+ ROAS while moving into new territories like Victoria and New South Wales.
In collaboration with the Partnerize team, Pillow Talk moved away from a static affiliate model in favor of an agile, precision-based strategy. The treatment consisted of three core pillars:
The shift to a dynamic, data-driven approach didn’t just meet their goals—it redefined their benchmark for excellence:
By treating the affiliate channel as a high-performance engine rather than a “set-it-and-forget-it” line item, Pillow Talk proved that with the right technology and strategic support, the affiliate channel can outperform every other digital medium.
To learn more about optimizing your affiliate program, get in touch here.
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