Exciting news: Konnecto is acquired by Partnerize. Read more.
The machine-mediated market is here.
Partnership Growth Index™ Quarterly Update
Partnerize Exclusive: The Partner Program Calculator for Retail
We recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, over time actions by the leading browsers ...
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Delacon and Performance Horizon today announced the completion of their integration that enables brands using affiliate or partner marketing programs to more accurately identify the best performing partners.
Today’s leading merchants are taking a more comprehensive approach to collecting and using data — to understand users, track and optimize buyer flows, and determine the specific role that partnerships ...
With more and more granular data, brands can be smarter about partner marketing and where they invest their resources. Using CLV analysis as a means of understanding and rewarding user ...
Most retail marketers have a strong understanding of the critical role that affiliate marketing plays in their mix. Here are five key strategies to help keep your partners happy and ...
If you are concerned about the potential impact of media consolidation on your marketing efficiency, it may make sense to look at partner marketing as a hedge. While partner marketing ...
Some people erroneously assume that partnership and affiliate is a fairly constant world, but this segment of digital is changing rapidly, in powerful and profound ways. Here are four data ...
Make no mistake, your pixel tracking is becoming less effective over time. And that decline could accelerate in the months ahead. Why not book a meeting with your tech implementation ...
Our CTO Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data. Read his byline at Martech Today.
ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11.The idea behind ITP is to limit the ability to track users across domains.
Strategic Alliances Director Michael McNerney does a round-up of our Transformational Partnerships NYC Event and key discussion points.
Find out how granular analytics by placement type helps make both advertisers and publishers more successful
