The value of the global affiliate marketing industry has been estimated at more than $20 billion, with annual growth of around 8%.
But despite huge strides being made in recent years to improve technology and attribution, there is still a feeling in the performance marketing sector that the channel has not yet fully achieved its potential.
IAB UK figures, published in partnership with PwC, show that £11.4B out of a total £12.5B invested in digital advertising in the first half of 2022 was spent on search and display. Other channels, including affiliate marketing, accounted for a relatively small fraction of total ad spend.
Download the whitepaper, produced by London Research in association with partnership management solution Partnerize, that explores how marketers are overcoming the challenges that have prevented affiliate and partnership marketing from assuming the strategic importance it deserves.
Learn more by downloading the whitepaper right here.