Partnerize blog.

Showing posts for: search engine optimization

Callum Ridley

Apr 21, 2021

A Beginner's Guide to Search Engine Optimisation

Callum recently interviewed Michael Scowcroft, SEO Director at Bring Digital, to talk about all things Search Engine Optimisation! Bring Digital is one of our Partner Agencies. Bring Digital was set up with a clear focus: to deliver an ...

.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%;}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url("#wp-duotone-dark-grayscale");--wp--preset--duotone--grayscale:url("#wp-duotone-grayscale");--wp--preset--duotone--purple-yellow:url("#wp-duotone-purple-yellow");--wp--preset--duotone--blue-red:url("#wp-duotone-blue-red");--wp--preset--duotone--midnight:url("#wp-duotone-midnight");--wp--preset--duotone--magenta-yellow:url("#wp-duotone-magenta-yellow");--wp--preset--duotone--purple-green:url("#wp-duotone-purple-green");--wp--preset--duotone--blue-orange:url("#wp-duotone-blue-orange");--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}body .is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-columns.is-layout-flex){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}.wpml-ls-statics-shortcode_actions,.wpml-ls-statics-shortcode_actions .wpml-ls-sub-menu,.wpml-ls-statics-shortcode_actions a{border-color:#cdcdcd;}.wpml-ls-statics-shortcode_actions a{color:#444;background-color:#fff;}.wpml-ls-statics-shortcode_actions a:hover,.wpml-ls-statics-shortcode_actions a:focus{color:#000;background-color:#eee;}.wpml-ls-statics-shortcode_actions .wpml-ls-current-language>a{color:#444;background-color:#fff;}.wpml-ls-statics-shortcode_actions .wpml-ls-current-language:hover>a,.wpml-ls-statics-shortcode_actions .wpml-ls-current-language>a:focus{color:#000;background-color:#eee;}.pswp.pafe-lightbox-modal{display:none;}.gpd-headshot-popup .ee-popup__header{padding:0;}.gpd-headshot-popup .ee-popup__header h2{font-size:24px;font-family:"Poppins";font-weight:700;margin-bottom:30px;}.gpd-headshot-popup p{font-size:18px !important;}@media (max-width: 767px){.gpd-headshot-popup .ee-popup__header{width:91%;}}@media (min-width: 651px){.gpd-headshot-popup img.alignright{margin-left:40px;margin-bottom:30px !important;}}@media (min-width: 800px){.gpd-headshot-popup img.alignright{margin-bottom:0;}}@media (max-width: 650px){.gpd-headshot-popup p{display:flex;flex-wrap:wrap;}.gpd-headshot-popup img{padding-bottom:20px;margin:0 auto;}}@media (max-width: 480px){.gpd-headshot-popup img{height:100%;}}.hbspt-form fieldset{width:auto;max-width:1200px !important;}.hbspt-form label,.hbspt-form select{font-weight:400;color:var(--e-global-color-22aaf37);}.hbspt-form input[type=text],.hbspt-form select,.hbspt-form input,.hbspt-form textarea{padding:9px;border:1px solid #ccc !important;border-radius:4px;box-sizing:border-box;margin-top:5px;margin-bottom:8px;resize:vertical;}.hbspt-form .input{margin-right:12px !important;}.hbspt-form select{height:44px;}.hbspt-form textarea{width:100% !important;min-height:125px;}.hs-form-booleancheckbox-display input{margin-right:10px;}.hs-form-booleancheckbox-display input + span{font-size:small;display:block;margin-top:-24px;margin-bottom:10px;margin-left:23px;line-height:1.5em;}.hbspt-form form ul{list-style:none;padding:0;margin:0 !important;margin-bottom:10px !important;margin-top:-7px !important;}.hbspt-form label.hs-error-msg{color:red;font-size:small;font-weight:400;padding-right:5px;margin-top:8px;margin-bottom:10px;line-height:1.2em;}.hbspt-form .hs_error_rollup label{font-size:small;color:red !important;}.hs-form-field{margin-bottom:10px;}.hbspt-form [type=button],.hbspt-form [type=submit],.hbspt-form button{border:2px solid var(--e-global-color-130b188) !important;}.hbspt-form [type=button]:hover,.hbspt-form [type=submit]:hover,.hbspt-form button:hover{border-color:var(--e-global-color-130b188) !important;background-color:rgba(255,255,255,0);}.hbspt-form p{text-align:center;}@media (max-width: 480px){.hbspt-form .hs-form-field input[type=text],.hbspt-form .hs-form-field select,.hbspt-form .hs-form-field input,.hbspt-form .hs-form-field textarea{width:100% !important;}.hbspt-form .hs-form-field .hs-form-booleancheckbox-display input{width:auto !important;}}.hubspot-color-reverse-form .hbspt-form label,.hubspot-color-reverse-form .hbspt-form select{color:var(--e-global-color-11b0cee);}.hubspot-color-reverse-form .hbspt-form input[type=text],.hubspot-color-reverse-form .hbspt-form select,.hubspot-color-reverse-form .hbspt-form input,.hubspot-color-reverse-form .hbspt-form textarea{border:2px solid var(--e-global-color-11b0cee) !important;background-color:var(--e-global-color-19e865ff);color:var(--e-global-color-11b0cee);}.hubspot-color-reverse-form .hbspt-form input::-webkit-input-placeholder{color:var(--e-global-color-15f0d51f);}.hubspot-color-reverse-form .hbspt-form input:-ms-input-placeholder{color:var(--e-global-color-15f0d51f);}.hubspot-color-reverse-form .hbspt-form input::placeholder{color:var(--e-global-color-15f0d51f);}.hubspot-color-reverse-form .hbspt-form select{height:46px;}.hubspot-color-reverse-form .hbspt-form label.hs-error-msg{color:var(--e-global-color-1e4f0dc7);}.hubspot-color-reverse-form .hbspt-form .hs_error_rollup label{color:var(--e-global-color-1e4f0dc7) !important;}.hubspot-color-reverse-form .hbspt-form .form-columns-3 .hs-form-field{width:33.3333% !important;}.hubspot-color-reverse-form .hbspt-form [type=button],.hubspot-color-reverse-form .hbspt-form [type=submit],.hubspot-color-reverse-form .hbspt-form button{border-color:var(--e-global-color-11b0cee) !important;background-color:var(--e-global-color-11b0cee) !important;color:var(--e-global-color-19e865ff);}.hubspot-color-reverse-form .hbspt-form [type=button]:hover,.hubspot-color-reverse-form .hbspt-form [type=submit]:hover,.hubspot-color-reverse-form .hbspt-form button:hover{background-color:rgba(255,255,255,0) !important;color:var(--e-global-color-11b0cee);}.hubspot-color-reverse-form .hbspt-form p{color:var(--e-global-color-11b0cee);}.hubspot-color-reverse-form .hbspt-form .submitted-message p{font-weight:500;}@media (max-width: 480px){.hubspot-color-reverse-form .hbspt-form .form-columns-3 .hs-form-field{width:100% !important;}}.hubspot-color-reverse-form .hbspt-form fieldset input[id*="email"]{width:100%;}@media (max-width: 480px){.hbspt-form input[type=text],.hbspt-form select,.hbspt-form input,.hbspt-form textarea{margin-bottom:0;}.hubspot-color-reverse-form li.hs-form-booleancheckbox{margin-top:10px;}.hubspot-color-reverse-form .hbspt-form .input{margin-right:0 !important;}.hbspt-form .input{margin-right:0 !important;}.hbspt-form select{}.hs-form-field{margin-bottom:20px;}.hbspt-form label.hs-error-msg{margin-top:18px;}}@media (max-width: 767px){.hubspot-scrolling-demo .hs-form-field{margin-bottom:10px;}.hubspot-scrolling-demo .hbspt-form input[type=text],.hubspot-scrolling-demo .hbspt-form select,.hubspot-scrolling-demo .hbspt-form input,.hubspot-scrolling-demo .hbspt-form textarea{padding:7px;}.hubspot-scrolling-demo .hbspt-form select{min-height:43px;}.hubspot-scrolling-demo .hbspt-form label.hs-error-msg{margin-top:15px;margin-bottom:0;}.hubspot-scrolling-demo .hbspt-form [type=button],.hubspot-scrolling-demo .hbspt-form [type=submit],.hubspot-scrolling-demo .hbspt-form button{padding:12px 20px;}}@media (max-width: 480px){.hubspot-scrolling-demo .hbspt-form [type=button],.hubspot-scrolling-demo .hbspt-form [type=submit],.hubspot-scrolling-demo .hbspt-form button{width:100%;}.hubspot-scrolling-demo .hs-form-booleancheckbox-display input + span{margin-top:-17px;}.hubspot-color-reverse-form .hbspt-form select{color:--e-global-color-4a4ebb93;}.hbspt-form .hs-form-field .hs-form-booleancheckbox-display input{border:none !important;}.hs-form-booleancheckbox-display input + span{margin-left:30px;}}

Partnerize blog.

Showing posts for: search engine optimization

Callum Ridley

A Beginner's Guide to Search Engine Optimisation

Quick links

Company

Subscribe to our blog