The rise of AI search is changing everything about how people shop. Content — whether affiliate or not — now surfaces instantly within AI-generated answers, and buying choices are often made before anyone even clicks through.
Generative AI is rewriting the path to purchase, reshaping what consumers see and how they form intent. The problem? Legacy attribution models can’t keep up, leaving brands guessing where their true influence lies.
Partnerize launched VantagePoint™, the first solution for Generative AI Conversion Attribution. It reveals how AI-surfaced content drives measurable outcomes and establishes a shared, verifiable measurement standard for the emerging machine-mediated market.
As brands and partners continue to gear up and execute on Q4 peak trading, innovation in performance marketing continues to accelerate — and to continue the momentum, Envolve Tech’s unveiled a major update to its Virtual Shopping Assistant (VSA) — built wth Google Gemini, one of the most advanced generative AI models available. The result? A smarter, more intuitive, and more impactful on-site shopping experience for consumers — and a fresh opportunity for performance-driven growth for brands and affiliates alike.
At Partnerize, we’re excited by how Envolve’s evolution aligns with our shared vision for the partner economy: technology that enhances customer experiences and drives measurable outcomes. By combining conversational AI with a pure performance-based model — no setup fees, no contracts, and no monthly commitments — Envolve is proving that innovation doesn’t have to come with upfront risk.
Even more exciting is how seamlessly this innovation integrates within the Partnerize ecosystem. Using the Partnerize Tag, brands can effortlessly track and reward performance generated by Envolve’s VSA — all without relying on third-party cookies. Our landing page tag captures and stores a unique Partnerize ID (“clickref”) in first-party storage whenever a user is referred by Partnerize. Then, when that shopper converts, the conversion page tag securely passes all transactional details back, automatically injecting the “clickref” into the event to ensure accurate attribution and fair partner rewards.
This synergy means retailers can activate Envolve’s AI-driven shopping assistant through Partnerize with complete transparency and confidence in their tracking — ensuring that every conversion is accurately recorded, every partner is rewarded, and every interaction contributes to measurable performance growth.
As we move into the busiest shopping season of the year, solutions like Envolve’s VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn browsing into buying with unprecedented personalization, intelligence, and accountability.
Learn more about Envolve Tech’s update here.
