VantagePoint™ is here. Smarter attribution for the machine-mediated era. Read more.
The machine-mediated market is here.
Partnership Growth Index™ Quarterly Update
Partnerize Exclusive: The Partner Program Calculator for Retail
The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...
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Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance.
Consumer journeys are changing faster than most marketers can keep pace with. Generative AI is collapsing once-clear paths into compressed experiences, where discovery, evaluation, and recommendation happen in a single ...
The explosive growth of AI has disrupted the familiar path to purchase, creating a new "zero-click" reality where established metrics are fundamentally changed. The chart below compares the traditional click-based ...
The explosion of generative AI and advanced Large Language Models (LLMs) has ushered in an era of zero-click discovery, rendering traditional last-click attribution models obsolete for measuring modern marketing channel ...
In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to ...
The global Partnership Day series may be complete for 2025, but the insights continue. Access the Partnership Day London 2025 Video Hub today and catch up on the strategies shaping the future ...
Customizable eyewear brand Pair Eyewear partnered with agency Growth HQ to evolve its affiliate strategy. The result? A 135% increase in new user sales, major content partnerships, and a scalable new ...
By laying a solid foundation internally, being smart with your budgets, and expanding your partnership horizons, brands can survive and thrive during Q4 and beyond. Now is the time to ...
One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model. Meaning partners are only paid commissions on intended or agreed upon outcomes or conversions. When it comes ...
As digital and commercial landscapes shift, the ability to respond quickly and effectively becomes paramount. Recently, at Partnership Day London (PDLDN), sessions were held to tackle the strategic shifts brands ...
Here are 4 fashion specific affiliate marketing strategies you can use to drive sales for your brand in 2025.
