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Tourists are expected to dish out more than $15 billion this year, but how do retailers plan to get their share? Marketers must reach out to travellers...
Recently, I had the opportunity to attend several events specifically focused on travel marketing and merchandising. I thought it might be interesting to surface some of the key themes that came up in these experiences. First, I attended ...
These days nobody plans a vacation without doing extensive research into flights, hotels, local attractions, restaurants, etc., with an eye for finding the best value. According to Google Insights, only 9% of U.S. travelers “always” know what brand ...
George Gray looks at three ways travel brands can better utilise marketing partners to drive customer acquisition and own the customer once again.
The way we consume travel has changed. Discover 3 ways your travel brand can adapt to the new customer journey to drive customer acquisition with partnerships.
We take a look into disruptive organisations and the types of marketing partnerships they're undertaking, diving into how they've achieved true success.
For travel brands, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
For travel brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.
For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.
We hosted an educational seminar featuring Hotels.com, Hostelworld.com, Skyscanner, and vakay.co.uk. Here are some performance marketing takeaways for travel.
Booking APIs that are changing where and how consumers book travel. They are also changing performance marketing for the entire travel industry.
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