Partnerize blog.

Showing posts for: Partner channel tracking

Katie Spurkeland

Jan 09, 2023

[Download] The Partnerize Tag: Future-Proofed Tracking that Drives Success…

Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings. Emerging as an opportunity to overcome these issues are partnerships, providing marketers with cost-effective customer acquisition and the ability ...

Katie Spurkeland

Sep 27, 2021

Relying on Cookies? Your Tracking is at Risk.

For brands leveraging cookie-based tracking solutions, accurate partner channel tracking is threatened by ever-evolving browser updates including those found in Safari's ITP, Google Chrome and Firefox.

Katie Spurkeland

Sep 08, 2021

Affiliate Links & Tips for the Latest Google Search Update

Google ranks first in the United States as the most popular multi-platform web property accounting for nearly 83% of U.S. desktop search traffic—a market share of more than 61% among the leading U.S. search engine providers. With ...

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