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Craig Edgson

Craig Edgson
May 12, 2021

Discover Prospects: Limitless Recruitment from the Broader Digital Ecosystem.

The partnership and affiliate channels enable marketers to expand to new markets by providing an attractive pay-for-outcome model, automation and scale, enabling continued revenue growth for both marketers and partners

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Partnerize is the leader in partnership automation. The world’s leading companies rely on our award winning platform to drive and manage over $6B in partner sales and $500M in partner payments every year.

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Author: Craig Edgson
Title Length: 76 characters
Craig Edgson

Craig Edgson
May 12, 2021

Discover Prospects: Limitless Recruitment from the Broader Digital Ecosystem

The partnership and affiliate channels enable marketers to expand to new markets by providing an attractive pay-for-outcome model, automation and scale, enabling continued revenue growth for both marketers and partners

Read more >

The Rise and Fall of Affiliate Networks_cover
Author: Partnerize
Title Length: 47 characters
Partnerize

Partnerize
May 5, 2021

[eBook] The Rise and Fall of Affiliate Networks

Affiliate marketing works, there is no denying that. By 2022, it is expected to be a $8.2B industry. There are still brands, however, that are hesitant to give their brand’s integrity to a third party despite the many ...

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Service Level Blog Feature Image
Author: Partnerize
Title Length: 106 characters
Partnerize

Partnerize
Apr 30, 2021

Whether you’re an industry veteran or are new to partnership and affiliate, choosing the right-fit service for your brand, can seem intimidating or confusing. In the more than 20 years since affiliate marketing first hit the digital advertising ...

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IAB feature image
Author: Samantha Purcell
Title Length: 75 characters
Samantha Purcell

Samantha Purcell
Apr 21, 2021

IAB 2020 Digital Adspend Study Details 10% YoY Growth for Affiliate Channel

April 21st marked the release of the annual IAB / PWC Digital Adspend Study which looks to measure the value of the digital marketing industry in the UK. IAB UK Digital Adspend has been the official measure of the ...

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Search Engine Optimisation
Author: Callum Ridley
Title Length: 48 characters
Callum Ridley

Callum Ridley
Apr 21, 2021

A Beginner's Guide to Search Engine Optimisation

Callum recently interviewed Michael Scowcroft, SEO Director at Bring Digital, to talk about all things Search Engine Optimisation! Bring Digital is one of our Partner Agencies. Bring Digital was set up with a clear focus: to deliver an ...

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advertisters_technology_compliancesolutions_1
Author: Partnerize
Title Length: 59 characters
Partnerize

Partnerize
Apr 20, 2021

[REPORT] In Affiliate Marketing, Content Retains the Throne

After all this time, it’s more than safe to assert that content performance inside the partnership channel is so much more than a flash in the pan. This rise—more steady than meteoric—for content partners, has ...

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Advertisters_AffiliateMarketing_Services_2
Author: Sarah Kelly
Title Length: 50 characters
Sarah Kelly

Sarah Kelly
Apr 16, 2021

The Definitive Partnership Guide to Southeast Asia

If you’re looking for partnership success in Southeast Asia, you’ve come to the right place! We’re pleased to bring you this informative guide, and extended toolkit, to help you have a successful year ahead. This ...

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Migrate Your Affiliate Program in 30 Days or Less
Author: Partnerize
Title Length: 49 characters
Partnerize

Partnerize
Apr 13, 2021

Migrate Your Affiliate Program in 30 Days or Less

Often, affiliate strategies have a simple goal—to acquire new customers and drive more  revenue for your business. If you’re only seeing fractional improvement and growth in  your affiliate channel year-over-year, you’re missing an opportunity to ...

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Is 2021 the Year for Brand-to-Brand Partnerships? It Should Be and Here's Why
Author: Kelly Guerin
Title Length: 77 characters
Kelly Guerin

Kelly Guerin
Apr 6, 2021

The growing adoption of brand partnerships is something we’ve certainly seen in Australia. In this blog, Kelly Guerin looks at how to get started with brand partnerships and things to consider.

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Partner Perspective
Author: Chrissy Kammerer
Title Length: 63 characters
Chrissy Kammerer

Chrissy Kammerer
Apr 6, 2021

Partner Perspective Q&A with Open Sponsorship CEO Ishveen Anand

Partnerize works with some of the most successful and influential partners in affiliate. Our Partner Perspective webinar series sets out to learn from the best of the best and pick up a few secrets to their success along ...

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A Conversation with RingCentral on B2B Partnerships & the Industry’s Only VOIP Pay-Per-Call Campaign
Author: Jasmine Lee
Title Length: 102 characters
Jasmine Lee

Jasmine Lee
Apr 1, 2021

RingCentral is no stranger to this strategy and has been driving growth through the VOIP industry’s only pay per call affiliate program in existence. Partnerize’s Jasmine Lee took this opportunity to dive deeper into their strategy ...

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Get Your Definitive Guide to Partnership in Europe
Author: Samantha Purcell
Title Length: 50 characters
Samantha Purcell

Samantha Purcell
Apr 1, 2021

Get Your Definitive Guide to Partnership in Europe

Ecommerce in Europe is on track to be worth 717 billion euros in 2021, an increase of 12.7% since 2019. With affiliate marketing making up to 15% of a brand’s online revenue, that means the potential market in Europe is already worth €107.5 ...

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It’s Time to Audit Your Approach to Partnership Data
Author: Sarah Kelly
Title Length: 54 characters
Sarah Kelly

Sarah Kelly
Mar 29, 2021

It’s Time to Audit Your Approach to Partnership Data

By the end of 2021, it’s expected that we’ll have created, captured, copied and consumed more than 74 zettabytes of data. For perspective, back in only 2018, that number was less than half of that. For today’s marketer, ...

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Referral & Affiliate Marketing Technology Joining Forces
Author: Jessica Henig
Title Length: 56 characters
Jessica Henig

Jessica Henig
Mar 26, 2021

Referral & Affiliate Marketing Technology Joining Forces

We recently chatted with Chief Commercial Officer at Soreto, Ricki Jones, to hear his thoughts on how referral marketing has evolved, and best practices for retail marketers around the world. Check it out in our latest blog!

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A Partner's Guide to Conversion Rate Optimisation
Author: Callum Ridley
Title Length: 49 characters
Callum Ridley

Callum Ridley
Mar 24, 2021

A Partner's Guide to Conversion Rate Optimisation

Director of Partner Growth, Callum Ridley, is excited to launch the new blog series ‘A Partner's Guide to Marketing Channels’, taking a deep dive on different marketing channels and how partners can take advantage of these channels to ...

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Influencer Marketing
Author: Partnerize
Title Length: 44 characters
Partnerize

Partnerize
Mar 23, 2021

The Definitive Guide to Influencer Marketing

Learn all about influencer marketing in our definitive guide. This explains what influencer marketing is and everything you need to know.

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Partnerize Launches Next Generation of its Category Defining Partnership Software for the World’s Leading Brands
Author: Partnerize
Title Length: 114 characters
Partnerize

Partnerize
Mar 23, 2021

Partnerize, following its 2020 acquisitions of both Pepperjam and BrandVerity, today announces the next generation of the industry’s only comprehensive partnership automation solution. Empowering marketers around the globe to turn partnerships into profit centers, the unified company provides ...

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Affiliate Marketing
Author: Partnerize
Title Length: 40 characters
Partnerize

Partnerize
Mar 22, 2021

The Definitive Affiliate Marketing Guide

Learn all about affiliate marketing in our 2021 definitive guide. This explains what affiliate marketing is and everything you need to know in 2021.

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The Affiliate Renaissance: At the Crossroads of Scale and Automation
Author: Nick Randlett
Title Length: 68 characters
Nick Randlett

Nick Randlett
Mar 18, 2021

The Affiliate Renaissance: At the Crossroads of Scale and Automation

With traditional digital marketing costs continuing to diverge from their returns, the adoption of affiliate will only accelerate. Don’t get left behind: Learn more about how you can leverage the affiliate channel for its scale, automation and ...

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iOS14.5 & IDFA: What You Need to Know
Author: Mike Halloran
Title Length: 37 characters
Mike Halloran

Mike Halloran
Mar 18, 2021

iOS14.5 & IDFA: What You Need to Know

The IDFA changes were planned to be a part of the iOS14 release. Due to the COVID-19 pandemic, the inclusion was postponed and instead moved to the iOS14.5 release schedule for March 2021. With iOS14.5, users need to give ...

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Optimizing Partnerships: A Roundtable Recap
Author: Saskia Keller
Weekly View Count: 24
Title Length: 43 characters
Saskia Keller

Saskia Keller
Mar 15, 2021

Optimizing Partnerships: A Roundtable Recap

I led the Australian roundtable and our Singapore-based Customer Success Manager Gerald Lim followed with the Southeast Asian session with local marketing leaders attending in each region. The roundtables allowed us to share some of our unique insights ...

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IAB UK Affiliates & Partnerships Group Buyside Survey: Partnerships Recognised as Powerful Alternative to Primary Sales and Marketing Channels
Author: Samantha Purcell
Weekly View Count: 38
Title Length: 143 characters
Samantha Purcell

Samantha Purcell
Mar 10, 2021

Today marks the release of the 2021 IAB UK Affiliates & Partnerships Group Buyside Survey Results, which look to provide an industry snapshot that gauges measurement figures, current trends and perceptions for the channel. The survey developed some interesting results ...

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Stand Out and Connect to More Brands with Partnerize
Author: Callum Ridley
Weekly View Count: 14
Title Length: 52 characters
Callum Ridley

Callum Ridley
Mar 9, 2021

Stand Out and Connect to More Brands with Partnerize

Brands on Partnerize are always looking to grow their partner program. New partners are an essential ingredient to help brands see success and continued growth as they work towards their objectives and expansion. Similar to how partners can ...

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Presenting The APAC Partnership Growth Index™!
Author: Sarah Kelly
Weekly View Count: 8
Title Length: 48 characters
Sarah Kelly

Sarah Kelly
Feb 24, 2021

Presenting The APAC Partnership Growth Index™!

Discover key APAC insights from our Partnership Growth Index™: APAC Edition today.

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With Focus Trained on Marketers’ Needs, Partnerize Introduces Exclusive Partnership Growth Index™
Author: Partnerize
Weekly View Count: 8
Title Length: 101 characters
Partnerize

Partnerize
Feb 23, 2021

Partnerize is pleased to announce findings from its newly created Partnership Growth Index™.

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Why Australian Marketers Should Invest in Partnerships: Insights from the 2021 IAB Affiliate Marketing Australian Industry Review
Author: Sarah Kelly
Weekly View Count: 3
Title Length: 129 characters
Sarah Kelly

Sarah Kelly
Feb 19, 2021

There has never been a better time for marketers to be active in the affiliate and partnerships channel in Australia. And that was definitely evident when IAB Australia released it’s 2021 Australian Industry Review. Partnerize APAC Marketer Sarah ...

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Partner Perspective: Student Beans
Author: Chris Mockford
Weekly View Count: 13
Title Length: 34 characters
Chris Mockford

Chris Mockford
Feb 17, 2021

Partner Perspective: Student Beans

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the ...

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STREAM NOW: What to Know About Diversifying your Affiliate Partnerships
Author: Partnerize
Weekly View Count: 4
Title Length: 71 characters
Partnerize

Partnerize
Feb 11, 2021

STREAM NOW: What to Know About Diversifying your Affiliate Partnerships

Stream our latest webinar where our own Erin Killian, VP of Agency & Prime and Michelle Morgan, Director of Publisher Development at Acceleration Partners, hosted an informative session which shared data around partner signup trends, insights about their contribution ...

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STREAM NOW: Why Marketers Need to Pivot to Partnerships to Survive
Author: Partnerize
Weekly View Count: 22
Title Length: 66 characters
Partnerize

Partnerize
Feb 3, 2021

STREAM NOW: Why Marketers Need to Pivot to Partnerships to Survive

Stream a conversation between Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence and Matt Gilbert, CEO of Partnerize, about what’s happening in the affiliate marketing space and its intersection with partnerships.

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Six Strategies To Make Your Partnerships As Strong As An Ox
Author: Gerald Lim
Weekly View Count: 13
Title Length: 59 characters
Gerald Lim

Gerald Lim
Jan 28, 2021

Six Strategies To Make Your Partnerships As Strong As An Ox

The ox is said to represent hard work, reliability, and transparency. And that’s exactly what your partnership strategy should aim to be as we enter the year of the ox. As we start a new lunar year ...

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