Partnerize Affiliate Marketing and Partnerships Blog

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Matt Gilbert

Sep 22, 2026

We’ve Seen This Movie Before. The AI Citation Is the New Facebook Like.

The Facebook Like didn't disappear because marketers stopped caring about audiences. The market simply matured. The questions became harder. Engagement mattered more than audience size. Conversion mattered more than engagement. ...

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Matt Gilbert

Sep 22, 2026

We’ve Seen This Movie Before. The AI Citation Is the New Facebook Like.

The Facebook Like didn't disappear because marketers stopped caring about audiences. The market simply matured. The questions became harder. Engagement mattered more than audience size. Conversion mattered more than engagement. ...

Katie Spurkeland

Sep 14, 2026

[ Download] Persistent Tracking, Maximum Yield: The Partnerize Revenue…

While advertisers are eager to lean into performance marketing, reliable tracking infrastructure is paramount for revenue protection and proves a strong ROI against growing spend allocation. Failure to implement revenue ...

Maura Smith

Sep 09, 2026

Beyond the Blind Spot: Defending Your Partner Program Spend in the…

As digital commerce migrates into machine-mediated channels like Google AI Overviews, traditional link-based tracking is eroding.

Chrissy Kammerer

Sep 04, 2026

AI Rewrote How People Shop for Clothes. Your Click-Based Measurement Model…

The apparel shopper's journey has already changed. The only question is whether your measurement model reflects the market as it is, or the one that existed before AI-powered search started ...

Kate Ellis

Aug 27, 2026

The New Affiliate Economy: How Brands Can Thrive Despite Margin Pressure

Affiliate marketing is entering a new phase. Profitability, incrementality, and long-term customer value are becoming more important than simple conversion volume. As AI reshapes discovery, customer journeys become more fragmented ...

Michael Carr

Aug 26, 2026

GEO Tools vs. Commercial Measurement: Why AEO Visibility Isn't Verified…

A growing number of GEO and AEO tools can tell you whether your brand appears in an AI-generated answer. What they cannot tell you is whether that appearance drove a ...

Maura Smith

Aug 17, 2026

Smart Watches, Smart Rings, and the Comparison Content that Influences the…

Wearables shoppers are some of the most deliberate, research-driven buyers in consumer tech. The publishers earning their trust deserve a measurement and reward system built for how that trust is ...

Matt Gilbert

Aug 13, 2026

Visibility Isn't Value: The Missing Layer in AI Commerce

The AI era isn't creating a visibility problem. It's exposing a value problem.

Kate Ellis

Aug 12, 2026

The Future of Affiliate Marketing: Why Strategic Partnerships are Replacing…

The future of affiliate marketing isn't about adding more partners; it's about building smarter partnerships.

Kate Ellis

Aug 05, 2026

The Evolution of Luxury Affiliate Marketing: Why Brand and Performance No…

The luxury leaders of tomorrow aren't choosing between brand building and performance marketing — they are using strategic partnerships to achieve both.

Chrissy Kammerer

Aug 04, 2026

[ Download] From Clicks to Value: The Executive Guide to Zero-Click Commerce

Brands cannot solve a structural market shift with fragmented click-tracking tools. Moving past diagnostic paralysis requires a unified, auditable governance framework.

Matt Gilbert

Jul 30, 2026

Seeing AI Influence Isn't the Same as Rewarding It

So the requirement is clear. To reward influence, the market needs a verified connection between what a partner influenced and what a business actually earned — one credible enough to govern ...

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