Partnerize Affiliate Marketing and Partnerships Blog

Exciting news: Konnecto is acquired by Partnerize. Learn more.

Kate Ellis

Jul 11, 2025

PDLDN: Cracking the Code: Unpacking the Power of CSS in Your Marketing Mix

Partnership Day London allowed me the privilege of joining an insightful panel discussion on Comparison Shopping Services (CSS) alongside industry experts: Erin Kristyniak (Partnerize), Melissa Urga (Bring Digital), Luke Atherton (...

Partnerize is the leader in partnership automation. The world’s leading companies rely on our award winning platform to drive and manage over $6B in partner sales and $500M in partner payments every year.

Katie Spurkeland

May 15, 2025

New to the Partnerize Tag: Deliver on Your New Customer Acquisition Goals…

Accelerate activation of brand-to-brand partnerships with Sovendus, a brand partnership provider that supports post-purchase promotion sharing across a curated network of complementary brands.

Katie Spurkeland

May 06, 2025

Boost AOV: Introducing Integrated Brand Partnerships in Partnerize via…

Expanding partner makeup to include complimentary brands is easier than ever with the Partnerize x Tyviso integration, a turnkey brand-to-brand partnerships via the Partnerize Tag.

Chris Hill

May 01, 2025

Mastering the Art and Science of Partnership Marketing

Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth.

Katie Spurkeland

Apr 22, 2025

New Integrated Partner: Easily Unlock a Brand-to-Brand Revenue Stream with…

Partnerize supports advertisers in diversifying their partnerships to include brands with BrandSwap, the latest addition to our integrated partner ecosystem.

Georgia Hudson

Apr 14, 2025

[Case Study] Underneath It All: Kat the Label’s Strategic Affiliate Wins…

Before joining Partnerize in 2022, Kat The Label was new to affiliate marketing but had an extensive influencer program that had delivered measurable results. To kick off their program successfully, the ...

Katie Spurkeland

Apr 08, 2025

[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase…

The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been ...

Katie Spurkeland

Apr 02, 2025

Partnerize Expands Integrated Partner Ecosystem to Include Amazon Revenue…

Partnerize prioritizes creating an optimal experience for partners, most recently expanding our partnership ecosystem to include Artemis Ads, an Amazon Approved Verified Partner Network that enables discovery and monetization of ...

Amber Sweeney

Mar 27, 2025

Is Your Affiliate Program Getting Shortchanged? Rethinking Incremental ROAS

Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click ...

Heather Zuleba

Mar 25, 2025

Untangling Affiliate Measurement: Why It’s Different & How to…

Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...

Shaniece Whale

Mar 24, 2025

Women of Partnerships: A Conversation with Partnerize’s Vanja Wilson

Partnerize recognizes the power of mentorship, leadership, and inclusion in shaping the future of partnership marketing. Throughout history, women have played pivotal roles in driving innovation, breaking barriers, and inspiring ...

Andy Crossen

Mar 19, 2025

The Misconceptions Holding Back Incrementality: A Call for a Rethink in…

As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...

Partnerize

Mar 17, 2025

[RELEASE] Partnerize Appoints Vanja Wilson as Vice President and General…

Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region

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