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Partnership Growth Index™ Quarterly Update
Partnerize Exclusive: The Partner Program Calculator for Retail
Senior Data & Analytics Product Manager
The affiliate benchmark group’s overall peak performance (Nov 1 – Dec 2) remains positive, showing a +3% year-over-year (YoY) revenue increase for global retail (less food & drink), largely driven by a 5% higher average order value (AOV) and an 18% increase in clicks. This positive revenue trend occurred despite a significant 17% decline in the conversion rate, suggesting shoppers are less likely to purchase but spend more when they do.
The Cyber 5 period (Nov 27 – Dec 1, 2025) presented a mixed performance landscape across regions. While overall Peak saw revenue growth, the Cyber 5 was characterized by much higher traffic but poorer conversion efficiency, resulting in a flat YoY revenue for the global retail benchmark group.
Cyber 5 saw a large +31% YoY increase in clicks but a -26% decline in conversion rate, offsetting the traffic gain.
The shift in shopping behavior is also reflected in partner category performance (Nov 1 – Dec 2):
For even more holiday performance highlights, visit our holiday content hub right here.
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