Global affiliate marketing spend is projected to reach nearly $24B this year – growth driven by an increase in collaboration activity as well as growing investment in reliable tracking mechanisms. Drawn to the channel’s stability, flexibility, and controlled risk, brands are eager to allocate additional spend to partnerships, with 38% of surveyed marketers naming performance-based partnerships as their top destination for budget shifts if AI-driven discovery affects traditional search.
While advertisers are eager to lean into performance marketing, reliable tracking infrastructure is paramount for revenue protection and proves a strong ROI against growing spend allocation. Failure to implement revenue protection infrastructure leaves advertisers with:
- Inaccurate attribution. Ad blockers disrupt consistent tracking, causing failure to reliably capture all transactions.
- Eroded channel value. Underreported conversions artificially lower performance metrics and cause the channel to appear less valuable than it actually is.
- Impossible partner payouts. Missed performance data prevents you from accurately rewarding partners for the value they provide.
- Inaccurate data. A distorted view of performance makes strategic decisioning and smart budget allocation impossible.
Partnerize gives advertisers the solutions necessary to ensure accurate, persistent tracking — a framework requisite for revenue protection. Prioritize accurate, persistent tracking and unlock new revenue streams with these recommendations.
By downloading, you’ll learn how to:
- Build a resilient, future-proofed tracking infrastructure using your own brand domain to ensure persistent tracking against ad blockers and evolving browser changes.
- Automate revenue recovery and link management with one-click functionality that streamlines program migrations, automates keyword monetization and enables programmatic creative.
- Close mobile app tracking blind spots to accurately track and reward web-to-app and app-to-app journeys.
Download the playbook now or get in touch with our team to learn more about Partnerize.