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Blog posts

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Chrissy Kammerer
Oct 28, 2025
[Holiday Hub Page] 2025 Holiday Shopping Season: How to Adapt to Shifting…

The 2025 holiday shopping season is poised to be both unique and challenging for retailers11. With a slowdown in overall growth expected—U.S. retail sales are only forecasted to increase ...

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Matt Gilbert
Oct 27, 2025
VantagePoint™: Debunking the Affiliate Incrementality Myth

The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated ...

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Kate Ellis
Oct 22, 2025
The UK Digital Adspend 2025: A Turning Point for Performance, Partnerships,…

The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...

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