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Matt Gilbert
Sep 29, 2026
I Watched Search Become a Measurement Discipline. AI Is Next.

AI is Rebuilding the Measurement Stack. The historical progression of SEO looked roughly like this: Visibility → Traffic → Conversion → Revenue → Capital Allocation. The click helped connect those layers. The emerging AI ...

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Kate Ellis
Sep 28, 2026
How a Pan-European Travel Leader Doubled Revenue and Grew Market Share by…

Market volatility doesn't have to mean margin compression or stagnant growth. By leveraging Partnerize's dynamic commissioning, closed-network targeting, and advanced tracking integrations, enterprise brands can turn partnership automation into an ...

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Matt Gilbert
Sep 22, 2026
We’ve Seen This Movie Before. The AI Citation Is the New Facebook Like.

The Facebook Like didn't disappear because marketers stopped caring about audiences. The market simply matured. The questions became harder. Engagement mattered more than audience size. Conversion mattered more than engagement. ...

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