Events

As the world’s premier affiliate & performance marketing conference, the industry meets to debate and discuss the challenges, opportunities and direction of our ever-evolving channel.

Through a combination of targeted speeches, carefully selected exhibitors, and exceptional networking opportunities. You’ll have the opportunity to soak up knowledge and ideas from peers and share in the future opportunities that unfold for your business.

With affiliate marketing business models continually evolving, you could be the next $4bn performance marketing success story.

A fun, productive way to connect online with the retail community through meetings and interactive small-group content. Shoptalk Fall Meetup lets you engage with the people you know and meet the people you don’t—in a friendly and open environment. Fall Meetup includes 3,500+ participants from the US and European retail communities.

When it comes to partnership marketing, there is nothing exclusive about which team or department owns the function — ranging from marketing, biz dev and PR. This webinar will outline what kind of cross-department collaboration is required for success and how to align on KPIs regardless of what team is driving the programs. The webinar will also look at:

• Examples of successful partnership programs 
• The evolving skill sets needed to drive partner  marketing
• Next generation of marketing partnerships

eTail CONNECT Australia is an exclusive and invitation-only gathering that brings together founders, CEOs, CMOs, Heads of eCommerce, Digital Marketing leaders from Australia’s top retail companies for a face-to-face Summit to discuss winning strategies and solutions to key challenges.

While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy. Join us on Oct. 12 for our webinar to learn the various methods of channel partnerships that retailers can employ to create a versatile channel partnership program that will drive the highest ROI as well as which partnership metrics marketers should be optimizing to in order to achieve profitable growth.

Attendees will learn tips from partnership automation, software and services leader Partnerize as well as industry experts on how to squeeze the most out of marketing partnerships, and will share tips on how to deploy an end-to-end partnership automation solution and the benefits such a software program can provide.

Any retailer looking to learn more about this thriving marketing strategy and make sure they aren’t leaving dollars on the table won’t want to miss this webinar!

For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. eTail Connect is a private invitation-only virtual event customized for senior eCommerce & Digital Marketing leaders within Retail.

The mission of eTail Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.

Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can help accelerate your digital transformation.

Data couldn’t be any clearer: The opportunity that exists for partnership right now is unlike any other channel at any other time. Savvy marketers are willing and waiting for the perfect opportunity to optimize relationships with publisher partners. That time is now as partnership marketing hits its stride as a channel that offers so much more than transactional or last-click driven results and metrics. And it’s just getting started. Join Partnerize’s CMO, Maura Smith, and VP of Product, Mary Anzalone, as they take you through the channel’s addressable market, the capabilities of now and what lies ahead in the future of partnership technology.

Scalable, profitable growth from content marketing requires updated strategies and tactics for managing the programs as well as content and influencer partners. Tune in at 12:15 PM EST on Wednesday, September 29th to see Partnerize’s own Erin Killian dive into the “how to’’ of content marketing by examining how retailers can effectively use publishers and influencers to optimize growth. Topics include:

• How to utilize the different types of content partners to your best advantage
• How to scale your content marketing
• The impact of increased data-privacy on reporting
• Best practices for working with content and influencer partners

Speakers:

• Emily Chan, Head of Affiliate Marketing, Our Place
• Natalie Brown, Head of Marketing, Sur La Table
• Alexis Caldwell, Head of Brand Development, rewardStyle
• Erin Killian, VP, Customer & Agency Services, Partnerize
• Moderated by: Allan Dick, Co-Founder, CommerceNext

Affiliate marketing education, outreach and networking. Unlike physical conferences where you can end up sitting through content you just don’t need, the PMA Fall Conference 2021 is delivered entirely online. Dip in and watch the specific talks you need to transform your business, or catch them all. It’s up to you!

The increase in e-commerce advertising is showing no signs of slowing down, with many retailers now firmly considering digital partners who can help drive online sales. Affiliate advertising grew by 10% in 2020 in what was the most challenging year for the digital advertising industry. Join the IAB to hear from industry experts on how to use new technologies and techniques to increase sales, gain a greater understanding of the importance of tracking in the channel and expand your affiliate campaign reach internationally.

Partnerize’s Charlie Calabrese is a Panelist for the Panel Discussion: The importance of tracking.