Events

eTail CONNECT Australia is an exclusive and invitation-only gathering that brings together founders, CEOs, CMOs, Heads of eCommerce, Digital Marketing leaders from Australia’s top retail companies for a face-to-face Summit to discuss winning strategies and solutions to key challenges.

While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy. Join us on Oct. 12 for our webinar to learn the various methods of channel partnerships that retailers can employ to create a versatile channel partnership program that will drive the highest ROI as well as which partnership metrics marketers should be optimizing to in order to achieve profitable growth.

Attendees will learn tips from partnership automation, software and services leader Partnerize as well as industry experts on how to squeeze the most out of marketing partnerships, and will share tips on how to deploy an end-to-end partnership automation solution and the benefits such a software program can provide.

Any retailer looking to learn more about this thriving marketing strategy and make sure they aren’t leaving dollars on the table won’t want to miss this webinar!

For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. eTail Connect is a private invitation-only virtual event customized for senior eCommerce & Digital Marketing leaders within Retail.

The mission of eTail Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.

Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-to-1 meetings with solution providers who can help accelerate your digital transformation.

Data couldn’t be any clearer: The opportunity that exists for partnership right now is unlike any other channel at any other time. Savvy marketers are willing and waiting for the perfect opportunity to optimize relationships with publisher partners. That time is now as partnership marketing hits its stride as a channel that offers so much more than transactional or last-click driven results and metrics. And it’s just getting started. Join Partnerize’s CMO, Maura Smith, and VP of Product, Mary Anzalone, as they take you through the channel’s addressable market, the capabilities of now and what lies ahead in the future of partnership technology.

Scalable, profitable growth from content marketing requires updated strategies and tactics for managing the programs as well as content and influencer partners. Tune in at 12:15 PM EST on Wednesday, September 29th to see Partnerize’s own Erin Killian dive into the “how to’’ of content marketing by examining how retailers can effectively use publishers and influencers to optimize growth. Topics include:

• How to utilize the different types of content partners to your best advantage
• How to scale your content marketing
• The impact of increased data-privacy on reporting
• Best practices for working with content and influencer partners

Speakers:

• Emily Chan, Head of Affiliate Marketing, Our Place
• Natalie Brown, Head of Marketing, Sur La Table
• Alexis Caldwell, Head of Brand Development, rewardStyle
• Erin Killian, VP, Customer & Agency Services, Partnerize
• Moderated by: Allan Dick, Co-Founder, CommerceNext

Affiliate marketing education, outreach and networking. Unlike physical conferences where you can end up sitting through content you just don’t need, the PMA Fall Conference 2021 is delivered entirely online. Dip in and watch the specific talks you need to transform your business, or catch them all. It’s up to you!

The increase in e-commerce advertising is showing no signs of slowing down, with many retailers now firmly considering digital partners who can help drive online sales. Affiliate advertising grew by 10% in 2020 in what was the most challenging year for the digital advertising industry. Join the IAB to hear from industry experts on how to use new technologies and techniques to increase sales, gain a greater understanding of the importance of tracking in the channel and expand your affiliate campaign reach internationally.

Partnerize’s Charlie Calabrese is a Panelist for the Panel Discussion: The importance of tracking. 

Affiliate Huddle aims to be an event that shares knowledge, celebrates best practice and creates debate in a relaxed environment. Networking and meeting your peers is as much of the experience as talks delivered by leading experts.

2021 is all about #SettingNewPriorities. Not just about us as a society and industry but also for our every day business. How do we market products and pitch solutions without face-to-face interaction? How do we engage customers without personal meetings? How do we inspire our audience on remote?

It’s time to think differently about the affiliate and partnership channel. Access the full library of content from Global Partnership Day, the industry first 24-hour virtual event created for marketers that dare to be different. 

With panels featuring representatives from iconic companies such as eMarketer, Naked Wines, Expedia, Farfetch and Emirates, to keynotes and one on one discussions that explore prevalent industry topics like brand to brand partnerships and newly emerging partner types. The content from Global Partnership Day examines the full partnership ecosystem, acknowledging the nuances of regions and aligning on the global movement for the evolving position of partnership to a primary sales and marketing channel.