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Join us on 13 June 2024 at 22 Bishopsgate, London

Partnership Day London is back for 2024, bigger and bolder than ever, at a brand-new location. Join us on 13 June at 22 Bishopsgate, London, for the industry’s premier partnership event featuring world-leading brands, new partner innovations and special guest speakers.

What to expect at PDLDN 24:

  • Expert panel discussions with real-world case studies and rich takeaways from the industry’s top voices.
  • Can’t-be-missed fireside chats that will provide deep insight and learning to take back to your team.
  • Breakout sessions showcasing the latest technologies, partner-types and data-first strategies for success.
  • Formal and in-formal networking opportunities throughout the entire day, as well as online pre-event and post-event.

Register your interest now.

*Spaces are limited and may be limited to 2 per business. This event is for brands, agencies, tech providers and publishers working within affiliates and partnerships. Reservations will be confirmed by email shortly.

Agenda

10:00am

Welcome Address – Sean Sewell – Co-Founder SVP, GM EMEA – Partnerize

10:15am

Opening Keynote – Announcing details soon

4:30pm

Closing remarks – Sean Sewell – Co-Founder SVP, GM EMEA – Partnerize

5:00pm

Networking Drinks at Partnership Lane

8:00pm

Event close

Agenda

10:00am

Welcome Address – Sean Sewell – Co-Founder SVP, GM EMEA – Partnerize

10:15am

Opening Keynote – Announcing details soon

4:30pm

Closing remarks – Sean Sewell – Co-Founder SVP, GM EMEA – Partnerize

5:00pm

Networking Drinks at Partnership Lane

8:00pm

Event close

Breakfast Registration & Partnership Lane Networking

Check out Partnership Lane and meet with our many Partners. Don’t miss that important connection and book your meetings before the event through the Partnership Day app.

What It Takes to Make eCommerce Work and Why the Intersection of Technology, AI, Partnerships and Affiliate is Vital to Success.

THG is a leading, global e-commerce technology group and brand owner. Powered by its proprietary, complete e-commerce platform, THG Ingenuity,  provides digital experiences for FMCG, beauty and retail brands globally, creating a seamless experience for consumers.

THG built a portfolio of leading digital beauty, health, wellness, and sports nutrition brands which form three key businesses: THG Beauty, THG Nutrition and THG Ingenuity. All these brands run on THG Ingenuity, which acts as their operational backbone, ensuring top-notch supply chain management and customer service.

In this extremely rare and undoubtedly sparky fireside chat, Adam Knappy, Chief Marketing Officer at THG, sits down with Partnerize’s Sean Sewell to discuss how brands and partners can succeed in e-commerce, partnerships, and affiliate marketing. Adam emphasizes the importance of using the right technologies, and having the right people, attitudes, and partnerships to win in this space.


Join the conversation to:

  • Learn about common myths in affiliate marketing and Adam’s take on the future of browsing without cookies, the value of first-party data, and why the “last click” approach isn’t effective.
  • Understand the crucial role of technology infrastructure in boosting affiliate success and how minimising technical complexities is key.
  • Discover how THG’s digital strategy leverages AI, making it one of the most AI-enabled  businesses on the globe, and how you can use generative AI in your affiliate strategy.
  • Explore the full-funnel impact of influencer marketing and how it contributes to overall success across various channels.

 

Moderator

Sean Sewell
Co-Founder SVP, GM EMEA – Partnerize

The Ever-Evolving Power of Partnership and Affiliate Within the Marketing Mix: The Leaders’ Perspective.

As partnership management technology evolves, offering greater sophistication in tracking, measurement and reporting capabilities, there has been a noticeable uptick in interest and adoption of partnership and affiliate marketing strategies amongst marketers previously sceptical of the channel’s potential.

Recent insights from eMarketer reveal that approximately 60% of marketers are now incorporating affiliate marketing strategies across all stages of the purchase funnel. Partnerize reports a significant year-over-year increase of over 20% in partner revenue, while Google has observed a surge in search volume related to affiliate marketing. These trends underscore a clear rise in the uptake and activity within the channel.

Successful brands are embracing a unified cross-business approach to partnerships, where teams and partner types collaborate throughout the customer journey to cultivate enduring, multi-faceted partnerships that unlock valuable opportunities.

In this session, senior industry leaders from all sides of the affiliate ecosystem will: 

  • Examine the role of the partnership and affiliate channel within the broader marketing landscape, reflecting on its evolution in recent years.
  • Share perspectives on the significance of the channel for their respective organisations in 2024 and beyond.
  • Share insight into the category challenges that are holding them back from investing even more in partnerships.
  • Discuss effective strategies for influencing and garnering support from senior leadership within their organisations and enhancing visibility and impact across different business functions, to benefit the entire organisation. 

This session will provide invaluable senior-level insights into the evolving landscape of partnership and affiliate marketing, and shed light on its growing importance in the marketing mix and its potential for driving business success.


Moderator

Aftab Aslam
Senior Director, Customer Solutions – Partnerize

Coffee & Partnership Lane Networking

Check out Partnership Lane and meet with our many Partners. Don’t miss that important connection and book your meetings before the event through the Partnership Day app, more details coming soon.

A Marketing Channel or Strategic Driver of Operational Growth?

The partnership and affiliate category continues to strengthen its reputation among marketers, achieving greater visibility and prominence within the marketing mix as a high-value, full-funnel channel for measurable revenue, traffic growth, and brand awareness. However, the channel has also gained greater attention at a C-level, as business leaders realize the value of strategic partnerships as a key driver for global market expansion and operational growth.

Leading Enterprise brands like Expedia Group are leading the charge in this area. In 2022, the group set out on a multi-year operational change and transformation journey, led at C-level, focused on the organization’s future strategy and operating model for strategic partnerships and affiliates. With Expedia Group transforming its partnerships business from a marketing channel to a strategic growth driver for the business, brands with a mature partnership approach and similar growth ambitions around the world are sitting up and taking note.

In this category-elevating keynote, hear directly from Expedia’s VP & GM Strategic Partnerships & Affiliates – Clayton Nelson. A Harvard Alumni holding previous strategic roles at Bain&Co and BTS, Clayton will share firsthand how Expedia’s technology-first mindset and partnership business transformation is pivotal to the group’s current $18bn valuation. Learn about the challenges overcome, opportunities unlocked, and deep learnings Expedia Group gained throughout the process, including how the Group:

  • Rebuilt the partnerships model, shifting partners from transactional vendors to strategic partners, creating equitable relationships, exceptional experiences, and rich opportunities for revenue growth.
  • Separated the business into distinct growth channels and organised resources to effectively manage and optimize partners and partner types across different geographies.
  • Embedded Good Governance at scale across the business, ultimately doubling revenue from the partnership channel.
  • Entered brand new markets and built a rich pipeline with bespoke tactics and strategies for each geography, via a network-agnostic approach, including working with corporations that need education and technology support within the partnership and affiliate channel.
  • Continue to provide their people with the right resources, tooling, data and insights to succeed at scale with strategic partnerships and affiliates.

Roundtable Breakout Sessions

New to Partnership Day. Roundtable breakout sessions with innovative industry speakers running discussion-based roundtables for our guest brands and agencies. These sessions will have limited availability and booking is essential through the Partnership Day app.

App will be released 10 days prior to the event.

Guest speakers from:

  • Skimlinks
  • Airtime Rewards
  • TopCashBack
  • LTK
  • BrandVerity
  • Join Network

Coffee & Partnership Lane Networking

Check out Partnership Lane and meet with our many Partners. Don’t miss that important connection and book your meetings before the event through the Partnership Day app.

Brand vs Performance? Is the Consolidation of the Funnel Allowing the Affiliate Channel to Take Centre-Stage?

In this brand panel, it’s over to the Beauty, Luxury, and Travel leaders to talk about how they balance tried-and-tested partner types against newly-emerging partner types, as they diversify the partner portfolio and deploy new tactics through the full-funnel stages. 

This balance of traditional partners with innovative new tactics hasn’t just enabled revenue growth, it’s allowed the affiliate channel and the experts in it to have a much-deserved moment in the sun, which our panellists will share, with successes from their organisations. 

Our panellists will explore: 

  • The various ways the consolidation of the funnel is seeing affiliates taking centre stage, informing multi-channel success for PR, social, and digital teams. 
  • How brands benefit from the real value of lower-funnel partner types like buy-now-pay-later (BNPL) and conversion optimization partners, who continue to shine and outperform other partner types in 2024.
  • The innovative partners are leaning into streaming and CTV to drive engagement across the full customer journey.
  • How leaning into new API-first technologies like card-linked offers (CLO) is driving exponential opportunity for incremental revenue gains AND enabling razor-sharp targeting and offer personalization.
  • How brands, publishers, and technology partners can continue collaboration to expand the affiliate marketing category within the wider marketing mix and support other channels.

 

Moderator

Emily Bedford
VP Customer Success  – Partnerize

Networking Lunch at Partnership Lane

Check out Partnership Lane and meet with our many Partners. Don’t miss that important connection and book your meeting in before the event through the Partnership Day app.