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Partnerize’s Alex Webb Named Global Performance Marketing Awards Leader of the Year

May 31, 2023

EMEA Marketing Director

Partnerize’s Alex Webb has been awarded the prestigious title of Global Performance Pioneer of 2023 at this week’s Global Performance Marketing Awards, winning praise from the panel of judges for his passion and for making a strong and tangible impact in the business and within the category.


With a roster of successes under his belt, from over-performing on revenue goals, diversifying partner bases, and reducing reliance on cashback partners, Alex wowed the PMW judges with his individual achievements within the industry. His background as an analyst was highlighted as an invaluable foundation for success, bringing a solid, data-first approach that opened up ongoing opportunities for success and informed sound data-led decision-making. He has achieved incredible performance and success for his client roster in 2022.


Alex is continually looking for areas of growth and personal development and has stepped into an Account Strategist secondment for a new Partnerize client in the travel sector. He worked with the brand’s in-house team to implement a new commission structure that reduced the CPA awarded on conversions containing voucher codes. This, in turn, enabled the client to invest in new opportunities under Alex’s advice.


Currently managing a global skincare account and leading partner strategy for UK and EMEA campaigns, he works closely with colleagues in the US to deliver meaningful results. Just as importantly, he has built great relationships with industry partners and other stakeholders.


Alex is continually positive, has a solutions-focused approach to all decision-making, and has grown tremendously in his time at Partnerize. In keeping with his collaborative nature, he has shared that growth with the team, by supporting new starts with platform training and sharing industry insights. He also led the ideation and creation of a Partner Managers Playbook that’s now the go-to for both the wider team.


Alex proactively requested to manage one of Partnerize’s biggest UK accounts and has established an incredible working relationship with their in-house team, ultimately overperforming on revenue goal by 8% in 2022.


Through effective recruitment supported by Partnerize Discover, the partners Alex onboarded for a Tier 1 Luxury client generated circa $1m in additional incremental revenue within 12 months, and increased the number of revenue active partners by 32%


Alex successfully diversified the same retailer’s partner base, reducing the reliance on cashback partners by 17% and increasing engagement with content, loyalty, and subnetwork partners.


Global Senior Director of Customer Success, George Gray, commented: “Big call out, and echoed by the wider team is that Alex truly epitomises the best of the Customer Success and Services “one team” approach, brilliantly working together with his respective counterparts.”


He continues: “Alex has also proven himself to be a great collaborator, always looking to challenge himself and delivering above and beyond for clients. Selfridges was the agency’s largest new client in 2022 and Alex was a critical part of the success of this account. We are thrilled to him rewarded by the judges and the Global Performance Marketing Awards.”


Read the judges’ comments:

“An impressive 14 months making a strong and tangible impact in the business.”

“Strong results and an impressive investment in bringing his colleagues along with him.”

“Great to see someone with a passion in the industry, along with the ability to deliver incredible results.”


Partnerize makes it easy for marketers to launch a partner program and return revenue in less than 30 days. Our dedicated Onboarding team guides you through the process from kick-off to technical integration to program setup so that you can start in 15 days or less. Our integrated partner ecosystem make a technical integration turnkey. Find out more here.


This article first appeared on Performance Marketing World on 30 May 2023 

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