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[On-Demand Partner Perspective] Lolli: How CLO and Blockchain are Transforming Loyalty

Jun 06, 2024

Marketing Director, AMR

Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.


In this installment, we sat down with Lolli’s CEO and Founder, Alex Adelman, and here’s what he had to say.


Partnerize (PZ): Share a little about your company.
Alex Adelman (AA): Lolli is the first and leading cashback and bitcoin rewards platform that lets users earn rewards when they shop and play games. Lolli offers in-store and online rewards at over 25,000+ stores, including Marriott, Chewy,, and more.

Lolli is based in New York City and was founded in 2018 by Alex Adelman. Alex Adelman’s previous company, Cosmic, was acquired by Popsugar and, subsequently, Rakuten.


PZ: Please describe a typical day in your office.
AA: Lolli recently raised an $8 million Series B from top investors like Bitkraft Ventures, Ulta Beauty’s Prisma Ventures, Serena Williams’ Serena Ventures, and Seven Seven Six. Our team is currently hyper-focused on building new products and features to enhance our rewards experience for both our users and merchant partners.

Every day at Lolli looks different as we build innovative, seamless solutions for merchants to successfully meet their customers with omni-channel loyalty. We work closely with our merchant partners to craft campaigns and solutions that meet their ROAS and sales goals to build lasting relationships. As card-linked offers are new to many merchant partners, we are providing an onramp into this powerful channel to drive new customer acquisition – that means that our days include a lot of exploratory conversations providing insight into how and why card-linked offers help merchants meet their KPIs, particularly as cookie deprecation makes alternative, flexible tracking methods an imperative.


PZ: What types of programs is your team looking to partner with?
AA: Lolli is open to a wide variety of merchants, with top categories on Lolli including Food & Beverage, Travel, Clothing, and Electronics. We have a unique audience of young shoppers with a $194 AOV (4X industry average).

We are able to partner with merchants on both a card-linked and/or traditional affiliate basis. With card-linked offers, our program is currently geared towards merchants with a significant brick-and-mortar and online presence to support an omni-channel rewards experience.

For merchants primarily focused on driving online sales, we can promote merchant offerings through our traditional affiliate program, across our free browser extension, site, and mobile app.


PZ: Can you share a success highlight from your partnership with Partnerize that really stands out to you?
AA: The Lolli team has deeply valued our work with Partnerize. Partnerize enables seamless merchant partnerships, supports new merchant discovery, and connects us with the resources we need to succeed on the platform. We have maintained a highly competitive AOV and conversion rate and look forward to continuing to drive growth to our merchants on Partnerize.


PZ: What Partnerize technology innovation has had the greatest impact on your team?
AA: Partnerize consistently innovates to meet the evolving needs of the affiliate industry. Their focus on creating infrastructure to support card-linked offers, in particular, sets them apart and positions Partnerize to help retailers and publishers alike succeed.


PZ: What sets your company apart from others or makes it unique?
AA: Lolli’s innovative platform has created a new loyalty standard for both users and merchants. With Lolli, merchants can reach a uniquely young, high-value customer who is looking to maximize their Bitcoin or cashback rewards. Merchants can also innovate to meet new customers without any lift or engineering on their end and create an integrated omnichannel loyalty strategy to support both in-store and online sales.


PZ: What do you attribute your company’s success to with Partnerize?
AA: Partnerize’s robust platform provides us with the tools and insights necessary to effectively manage and optimize our partnerships, including tracking performance metrics, analyzing data, and seamlessly communicating with our partners. These tools help enable us to make data-driven decisions and optimize our campaigns for success.

Partnerize’s extensive merchant network also allows us to connect with top brands that resonate with our audience.


PZ: What is one thing people should know about your company?
AA: Lolli is leading the charge in creating the best modern rewards experience for both shoppers and merchants.

By providing users with the option to earn bitcoin or cashback, we are acquiring a younger, higher AOV, often tech-savvy shopper and allowing merchant partners to acquire these customers through Lolli. Lolli is also leading the charge on card-linked offers, which incentivize users to shop at Lolli partners to earn a reward on their daily purchases. This allows merchants to win back customers from competitors and drive new customer acquisition.


PZ: What’s on the roadmap for your company?
AA: We are growing quickly. Over the next few months, we’ll be rolling out new features including additional offer personalization to further boost conversion rates for our merchant partners as well as gamification strategies to entice users to shop and engage more frequently with Lolli.


PZ: Three words that best describe your company…go!
AA: Accessible, seamless, innovative.


To learn more about Lolli, watch their on-demand Partner Perspective webinar right here



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