While the pandemic and its aftermath remain largely in our collective rearview, 2023 was still a year rife with its own unique set of complications and complexities. Continually rising interest rates, harder-to-acquire credit, unrelenting inflation, and experts divided on the next big market phase, for many digital marketers, partnership marketing was a bright spot. Now, as the digital landscape continues to evolve, the dynamics of partnership marketing are poised for remarkable transformations in the upcoming year. Anticipating these shifts and staying ahead of the curve is pivotal for businesses seeking to thrive—to win—in this ever-changing environment.
To shed light on the future of partnership marketing, Partnerize has once again curated a comprehensive asset encapsulating our industry experts’ predictions for what they see coming down the pike in 2024. This collective wisdom unveils trends, strategies, and key focal points expected to shape the partnership landscape in 2024 and beyond including the role of AI, the importance of leveraging the right data, being agile and adaptable, and how channel growth will require a move out of the echo chamber. These predictions can all help serve as a compass as you plan and define your overall channel goals for the upcoming year.
You can download these expert affiliate predictions right here to learn more about what they had to say.