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The machine-mediated market is here.
Partnership Growth Index™ Quarterly Update
Partnerize Exclusive: The Partner Program Calculator for Retail
Director of Product Marketing
Advertisers are projected to spend +11% on their partnerships in 2026–marketing dollars that will reach nearly $14B. As the channel continues to experience year-over-year double-digit growth, advertisers that fail to optimize their tracking and payment capabilities are hindering their strategic capabilities and, ultimately, leaving revenue on the table.
Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a “nice-to-have” to a strategic necessity. Partnerize enables advertisers to evolve beyond flat payouts by commissioning on specific parameters passed through the path to purchase. Whether it’s a premium homepage placement, a specific featured collection, or a high-value sub-affiliate click, you can now align your spend directly with the strategic value provided.
Key benefits of passing the right parameters for your program based on desired outcomes include:
Easily begin surfacing metadata within your program by passing custom parameters by following the step-by-step guidance in our quick guide. Or, get in touch with our team to learn more about how Partnerize gives you the necessary tracking and commissioning flexibility to succeed.
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