Having an affiliate program with a legacy provider left much to be desired for a leading destination for thoughtful styles with exceptional design, creative talent and craftsmanship, Karen Millen. Dissatisfied with their overall experience, Karen’s Millen’s marketing manager had prior experience with Partnerize and wanted to bring that level of success to Karen Millen via her role at Boohoo Group PLC.
Armed with a desire to realize better results, Karen Millen upgraded to Partnerize because of its partner discovery, tracking, reporting and payment capabilities enabling the brand to deploy a more sophisticated strategy. Specifically, Karen Millen sought to:
- Migrate from their provider and onboard with Partnerize within 30 days while simultaneously driving incremental growth.
- Increase revenue share from content syndication partners to 15%.
- Increasing overall channel ROAS .
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