Prove your influence in the zero-click era. Join the VantagePoint™ Publisher Charter. Sign up for early access.

[Case Study] Partnerships Prove a Perfect Fit for Online Retail Giant, THE ICONIC

Aug 13, 2024

Georgia Hudson

Marketing Director, JAPAC

THE ICONIC is Australia and New Zealand’s leading fashion and lifestyle platform, driven by the purpose ‘to create a better way for people to shop. THE ICONIC’s entire offering, from discovery to checkout and resell, is built around their customer. With this customer-centricity in mind, they strategically leverage partnerships to promote their products across the channels and devices their customers interact with most regularly.

As expected with any long-term relationship, Partnerize has supported THE ICONIC’s ambitions to continually optimise their technology to meet their customers where they are.

Upholding this customer-first strategy over recent years, THE ICONIC has leaned into the power of mobile shopping. Discovering that their app customers had a higher AOV, and were spending more frequently, they recognised a huge opportunity to better convert customers who shopped via their affiliate partners, by directing them to their app.

Discover how Partnerize has been supporting THE ICONIC’s partner program since 2015, which has grown to implement affiliate app tracking, producing a sales increase of 41% as a result of the new capabilities by checking out our case study right here.

Subscribe to our content

Receive content updates, event announcements, product updates, and so much more delivered right to your inbox.

[Case Study] Partnerships Prove a Perfect Fit for Online Retail Giant, THE ICONIC

Georgia Hudson

Quick links

Company

Subscribe to our content